Hero Honda to unveil new identity

Hero Honda logoThe firm will officially announce new brand image details next month in London

This August Hero Honda will not remain India’s largest two-wheeler manufacturer… technically speaking. What we mean is that the two-wheeler giant will be changing its brand identity. Like we had disclosed earlier, after confirming to part ways with technology partner, Honda Motors Japan, the Indian company would be renamed as Hero MotoCorp Ltd and has been burning the midnight oil to create a new global brand image.

Bike India has now got details of the official unveiling that the Hero Group is planning next month. The company has chosen August 9, 2011 as the auspicious day for the introduction of the new brand identity. Interestingly, the venue for the event will be London, UK, a clear indication that Hero does not want to limit itself to just the Indian sub-continent, but wants to be recognised as a major global player in the automobile industry. The auto major had expressed its desire to venture into several emerging markets globally. This is the first major step the company will be taking from the time it  announced that it would be going solo. Hero Group and Honda had signed an agreement in March 2011, whereby the Indian firm would pay the Japanese partner around Rs 2,450 crore till 2014.

Earlier this year, the company had hired global brand and innovation specialist Wolff Olins to create its new brand identity, and Law & Kenneth (L&K) as a creative partner to launch and establish the new brand for the company.

It goes without saying that when the unveiling happens in London next month, Bike India will be there to get you the LIVE updates.


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