Heinrich Switches From Bajaj To BMW Motorrad

Edgar Heinrich BMW Motorrad DesignEdgar Heinrich, currently with Bajaj Auto’s Product Design department, will join the BMW Motorrad Design Studio as head of design from July 1, 2012, taking over from David Robb.

Heinrich began his career as a motorcycle designer with BMW in 1986 as Head of Vehicle Design (Motorcycles). He was also involved in the design development of the six-cylinder touring bikes and the new maxi-scooters.

In July 2009 he came to India as Vice President, Product Design, Bajaj Auto Ltd, and currently heads their styling and model studio, responsible for brand definition and brand strategies for two and four-wheeler design. He is the man behind the design of the Pulsar 200NS that adorns our March’12 magazine cover.


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