The Motoplex: Piaggio Concept Store

Piaggio India opened their first Motoplex concept store in Pune

In a bid to emphasise their presence in the two-wheeler market, Piaggio India have opened up the Motoplex concept store in Pune. The store will cater to customers seeking products from the Vespa, Aprilia and the Moto Guzzi brands. The concept store is themed along the lines of the multi-brand stores Piaggio have in cities like Milan, New York, Shanghai and Beijing.

Commenting on the occasion, Stefano Pelle, MD, Piaggio India said, “We are very happy to launch South Asia’s first Motoplex store in India. The Motoplex store is a futuristic concept that enables a dealer to leverage more brands and products within the same retail space. The Motoplex formula is the realization of the broader vision of the Piaggio Group in the field of offering its vehicles and developing a closer relationship with its customers and potential customers. Not only is this a showroom for Vespa, Moto Guzzi, Aprilia and Piaggio motorcycles and scooters, but it is also a fascinating experience of the renowned style, technology and heritage of two-wheeled vehicles which are proudly ‘Made in Italy’. We’ll launch more of these stores in the future, all over the subcontinent”.

Vespa recently introduced the VXL and SXL versions of their classic scooter icon in 125-cc and 150-cc guises. The Aprilia and Moto Guzzi models are all imported as completely built-up units.