Bike India

Best Bikes in India | No.1 Two Wheeler Magazine

  • Home
  • News
    • Upcoming Launches
    • Latest News
    • New Bike Launches
  • Reviews
    • First Ride
    • Road Test
    • Comparison
  • Features
  • Our Bikes
  • Videos
  • Subscribe
  • NG Auto
    • AUTO COMPONENTS INDIA
    • CAR INDIA
    • COMMERCIAL VEHICLE
  • Brands

Royal Enfield strengthen presence in South America

April 25, 2017 by Anosh Khumbatta Leave a Comment

Royal Enfield Bullet 500 EFI Web

Open first flagship store in Sao Paulo, Brazil.

Royal Enfield have grown exponentially over the last few years, and after setting up Royal Enfield North America in 2015, their first direct distribution subsidiary outside India, the company has now aggressively entered the Brazilian market with a stand-alone flagship store in Sao Paulo. The newly-formed subsidiary, Royal Enfield Brazil, will sell bikes to dealers and also conduct all front-end development and support activities, including marketing and aftersales, to ensure the growth of the brand in the region.

The Brazilian market will have access to three popular Royal Enfield models, the iconic Bullet 500, the retro-styled Classic 500 and the Continental GT café racer powered by the 535-cc single-cylinder engine.

Speaking at the launch of Royal Enfield Brazil in Sao Paulo, Royal Enfield President, Rudratej Singh said, “We are delighted to be formally entering Brazil, and are able to offer our motorcycles to a whole new group of customers, that will enable us to realise our competitive potential in the fourth biggest motorcycle market in the world. We see a huge opportunity in Brazil that has a hugely underserved mid-sized motorcycle market with a massive commuter base. With motorcycle enthusiasts in Brazil waiting to upgrade to simple yet timeless and evocative motorcycles, Royal Enfield with its authentic British pedigree will be able to provide an excellent alternative with an accessible cost of ownership. In the coming years, Brazil can become one of our bastion markets outside of India and help us become a leader in the middle weight motorcycle segment globally”

With a compounded annual growth rate of over 50 per cent over the last six years, Royal Enfield have become one of the most profitable brands in the world, and with this move into Latin America expects to ramp up production from the 660,000 units they sold last financial year to 900,000 by the end of 2018.

a.khumbatta@nextgenpublishing.net'

Believes that happiness can be found mid-corner.

Anosh Khumbatta – who has written 298 posts on Bike India.


Email

Related posts:

Honda 2022 CB300F Launched
Ola S1 Launched and Future Plans Revealed
Yamaha India Introduce MotoGP Edition Line-up

Filed Under: Latest News, News

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

AlphaOmega Captcha Classica  –  Enter Security Code
 ⟲    ➴
 


17TH ANNIVERSARY SPECIAL

Bike India - India's no. 1 two-wheeler magazine

MARCH 2022

Bike India - India's no. 1 two-wheeler magazine

Anniversary Ride to the Isle of Man with Freddie Spencer and Sid Lal

TVS Ntorq Ncounters I – Navigating the Night

BMW G 310 GS Explores Nagaland

SPECIAL Featured Story

Yamaha India Introduce MotoGP Edition Line-up

Yamaha India Introduce MotoGP Edition Line-up

Yamaha India have launched limited edition liveries for a few of the motorcycles and scooters in their current line-up. These new graphics have been inspired by the 2022 Monster Energy Yamaha MotoGP colours and will be available for the YZF-R15M, the MT-15 version 2.0, the Aerox 155 and the RayZR 125 Fi Hybrid.

More about this.

Car India and Bike India Awards 2019

Recent Posts

  • Honda CB300F First Ride Review
  • Honda 2022 CB300F Launched
  • Ola S1 Launched and Future Plans Revealed
  • Yamaha India Introduce MotoGP Edition Line-up

Car India

Car India Magazine - Get your Digital Subscription

Latest News

Honda 2022 CB300F Launched

Ola S1 Launched and Future Plans Revealed

Suzuki Katana Launched in India

2023 Kawasaki Ninja 400 Launched

Subscribe to Car India

Subscribe to our Car India Magazine

Bike India: India’s no. 1 two-wheeler magazine

BIKE India covers the two-wheeler industry in its entirety, both from the local and the international perspective. Also delivers the most definitive verdict on machinery and performance by explaining the hows, whys, and whats on every new bike in a lucid and user-friendly manner. BIKE India is the India’s most authoritative two-wheeler publication, a magazine for people with a passion for bikes and everything to do with their history and heritage.
SiteMap

Copyright © 2022 · BIKE INDIA INDIA’S NO. 1 TWO WHEELER MAGAZINE, BY FAR! ·