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TVS gets a new brand ambassador

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Cricketer Virat Kohli to be company’s new face

 

 

TVS Motor Company has signed cricketer Virat Kohli as the brand ambassador for their all new TVS Sport motorcycle. The cricketer will feature on all advertising and retail material related to TVS Sport. As per the official statement issued by H. S. Goindi, President Marketing, TVS Motor Company, “Virat Kohli is known for making distinctive style statements, whether on or off the field and represents the aspirations of many a young Indian. Virat is a perfect fit to the brand.”Especially with the ongoing World Cup fever running through the entire country’s veins, such an announcement would grab some additional eye-balls for the company.

Words: Gasha Aeri


Design Sells

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Yamaha showcases VMAX at the ‘Good Design is Good Business’ Exhibition

 

 In a bid to emphasize on the relevance of design in the automobile sector, Yamaha Motor India Pvt. Ltd. recently showcased its flagship muscle bike VMAX at the three day long Japanese Design Exhibition – ‘Good Design is Good business’. As part of the Exhibition, a panel of design experts from Yamaha participated in a presentation session to throw light on the design aspect of VMAX, and why it is an integral part of automobile manufacturing.

Commenting on the occasion, Mr. Jun Nakata, Director – Sales & Marketing, India Yamaha Motor said, “Being supported by bodies – METI, IDC and FICCI, Good Design Exhibition is a unique platform to reach out to our audience and industry alike. Our presence at this Exhibition is vital to demonstrate the technical prowess of our products and showcase the Yamaha DNA. Since 2008, Yamaha has been pulling out all the stops when it came to product innovation and technological advancements. Practically every model which the bike lovers drooled over in the past made in-roads to the Indian market — the R1, MT 01 & VMAX, the racing R15, the lord of the streets FZ, the powerful commuter SZ series and the potent YBR”.

 

Bike India Online

Supercharged trike

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Tim ‘Frogman’ Cotterill’s Rocket II Trike is plain insane

Many would agree, when I say there is a thin line between genius and insanity and most men try to keep the balance right. When the rest of the automotive world is trying to go green with hybrids and alternative fuel, Tim ‘Frogman’ Cotterill, a metal sculptor by trade, has made the Rocket II Trike.

Everything about the Rocket II is ridiculously over the top, with a supercharged 7.0 liter HEMI V8 and a BDS 8-71 supercharger, belting out 1000 hp (yes, three zeros) and almost as big as a football field in length, it can touch triple digit speed figures in a few seconds managing a top speed of 260 kmph. Weighing in at over 1,200 kg and a fuel economy about 1.2 km/l it may seem Tim is waging a war against the greens on road. This heavy three wheeler is steered using a wheel machined from a billet and a front swing arm made from ¼ – inch steel plate featuring adjustable rosejoints to allow wheel castor and camber.

The Rocket II trike is built as an ode to sheer excessiveness of power.

 

Words: Raymond Raj

Ducati that floats

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Cigarette Racing 42X Ducati Edition

 


In what may be called a unique collaboration two performance icons have come together to unveil a power boat that will definitely blow you away. Cigarette Racing, a well-known power boat brand that is counted among the top brands in the world, recently showcased a marine machine, called the 42X, in association with Ducati, a motorcycle brand that has been associated with speed and performance for more than half-a-century now. The 42X is a pure performance power boat that is dipped in luxury for the upper crust of the society. This speed machine is equipped with twin 1,100 horsepower engines that produce exhilarating power to propel the beast to a top speed of 104 nautical miles, which is the equivalent of 193 km/h overland. However, the highlight of the 42X will be its special Ducati livery. Not only that, the interior will also feature the Italian marque’s colours along with a specially designed stereo system from JL audio. This is one hot product aficionados will cherish. Prices and other details can be found on www.cigaretteracing.com

 

 

 

Words: Ravi Chandanani

Mahindra in the fast lane

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Mahindra Racing
tests its MotoGP bike


As speed

met balance and grace met power, Mahindra became India’s first automotive company

to test its official bike the GP125 in its corporate colors, on a the final day

at the predominantly wet, windy and cold Estoril circuit in Portugal.
The

Indian team was present at the circuit with riders Danny Webb and Marcel

Schrotter along with team principal Mufaddal Choonia.

While

the wet and windy conditions were not very conducive for testing bikes, 19 year

old Webb clocked in a few lap times even as his team mate, struggled to get onto

the track with a heavy downpour. Mahindra’s own Italy based Engines Engineering

have designed their GP125. They ran the bike in its red and silver livery only

for a few laps before switching back to plain black.

With

its popularity and now an Indian team to cheer for, Mahindra could certainly hope

for a loyal fan following in India for its MotoGP team competing in the 125cc

category. Mahindra Racing team will be present for the three day testing at

Jerez, Spain from March 4-6.

 

Words:

Raymond Raj