Hero MotoCorp is all set to put on its dancing shoes as it ties up with one of India’s biggest music festivals, Sunburn. In its 7th year, the Electronic Dance Music (EDM) Festival features the who’s who of the worlds biggest DJs, and Hero has now got in the act.
In fact, Hero have even roped in Swedish house music legend and former member of the Swedish House Mafia – Axwell to star in their new advertisement. Axwell will be headlining the Goa leg of Sunburn this year, and is an absolute icon of the EDM movement across the globe, and as such it’s a major coup for Hero to acquire his services for their promotional activities. This alliance is sure to ramp up the interest for the brand among India’s masses, and especially the youth as EDM is popular with they young populace of India in particular.
Story: Harket Suchde
Watch Axwell in action on the Hero Impulse below:
http://www.youtube.com/watch?v=TSa2xa5ukns
I have hero impulse and I just few weeks ago completed 3600 kms to Leh Ladakh and found that the byke performance is gr8 and nothing can take over this off roader…I love sunburn music gr8…I love my byke…muuhhh…