Anyone who knows Norton motorcycles knows what the brand stands for. A bike manufacturer with a perfect blend of 20th century nostalgia, woman-on-bike based advertising, a loyal following and dollops of class and respect.
Even looking at their current bikes, one would imagine they are stuck in the blast from the past and the good old Woodstock days are not yet over for them. So, time to tweak the good ‘ol brand image then …
Norton has proved it that a professor in a tweed jacket can still turn out to be a PS3 owner. Or something like that. No, what they have really done is built an electric bike. And it’s not just another two wheeler that goes slower than dial-up, it’s a TTXGP racer.
For the un-initiated, TTXGP is an electric motorcycle race that started in 2008 at the famous Isle of Man TT circuit. It’s also the event which has spawned a number of other electric bike races. No doubt, it’s an honour for any manufacturer to race a bike at this event. But Norton isn’t known to be just another manufacturer right?
So what Norton decided to do is to re-invent a 1951 Featherbed chassis to design the brand-new-yet-old-looking bike, Moto Electra. The sweet cherry on top is the fact that the bike managed to come in 7th in the incredibly competitive Laguna Seca 2011 event.
Please take your top hats off for the legend bike maker, Mr. Norton.
Moto Electra specifications:
* AC induction motor
* 62.86 PS and 156 Nm of torque
* Regenerative braking
* Carbon fiber wheels
* Top speed of 215+ kmph

Although the Harley Owners’ Group (HOG) has several active members from the fair sex worldwide, ladies and Harley-Davidson bikes were not synonyms in India – at least until now. Sheeja Matthew is the first lady in India to buy a Harley. Bike India talked to this proud owner of an Iron 883
Bike India: You look very comfortable on a bike as big as the Iron 883. Which bike did you own before this? Do you still own it?
“I remember very well my first ride on a bike about 30 years ago. We had bought a brand-new Yamaha 550 XT, a 550-cc, one-cylinder off-road bike with a fantastic acceleration that was a recent release at that time. The publicity slogan was, ‘Ride the Bull’, and the experience was exactly that. Rough, tough, no self-starter, but with a high fun factor. I learned to ride it in a gravel pit. A hard school, but very effective. Of course, I also had to go to the driving school. I was very lucky to get a good teacher. He had the ambition to teach me how to ride a bike, not just how to move one. Later on, I underwent several training courses, which helped me a lot to improve my skill and gave me a lot of self-confidence too.
It is not every day that a budding automotive designer gets a chance to do a project for a national company that has established itself among the best in the country. Satyajit Kulkarni is one such lucky chap who got an opportunity to showcase his designing talent by being part of a team of young designers who represented a top design institute.