DSK Hyosung has established a biker club for their customers named Hy Ryders.
The first official event of this club was held for Hyosung customers in Pune and Mumbai on a Sunday morning in December. About thirty bikers from each city assembled at the Hyosung dealership in their vicinity and rode down together to Durshet village near Khopoli, located on the Pune-Mumbai route.
The convoy consisted of Hyosung sportbikes like the GT650R, GT250R, GT250N and the ST7 cruiser. The two groups started from their respective cities at 7:30 am and met at a resort in Durshet where DSK Hyosung had organised group activities for the participants. The riders from Pune competed against their counterparts from Mumbai in artificial rock climbing and the best six contestants then locked horns in another competition.
DSK Hyosung has ambitious plans under the Hy Ryders banner and will soon conduct single and multiple day events for their customers in other parts of the country. The company is also rapidly expanding their dealership network in India and plan to add 10 more dealerships to the existing 20 by March next year. Along with the that, there are a few new launches on the cards. Check out the January issue of Bike India for the full story.
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