U.S. based premium lubricant manufacturer, TOP 1, launched its products in India
TOP 1 Oil Products Company has launched its premium range of lubricants in India and Lucas Indian Service (LIS) will be marketing and distributing the products. The annual lubricant market catering to the auto sector is estimated to be around Rs 25,000 crore. Of which, the market share of high end lubricants comprising of synthetic and semi synthetic lubricants stand at around 10 percent i.e. Rs 2,500 crore. Frank Ryan, Vice President, Sales and Marketing, TOP 1 Oil Products Company, informed that the company would address to the market requirements of premium lubricant segment. Company’s country head, R Ramesh, added that “We are targeting to achieve around 10 percent of the premium segment in the coming 5 years.” The TOP 1 products for bikes would be available in the range of Rs 285 – Rs 750 per liter while for passenger cars they would be available in the range of Rs 285 – Rs 1,200 per liter. Further, the lubricants for heavy duty diesel vehicles would cost between Rs 310 – Rs 370 per liter.
LIS is known to be a 100 percent subsidiary of Lucas TVS, and had a country wide distribution network across 650 cities through over 2,500 dealers and service dealers.
Words: Amit Panday