The Growth Curve

Mahindra Two Wheelers registers 7% growth, riding high on the success of Duro DZ scooter

Mahindra Two Wheelers Ltd (MTWL), a part of the US $14.4 billion Mahindra Group, continued to build its presence in the two wheeler segment. The company’s scooter sales in April 2012 stood at 10191 units, a growth of 7% over last year. The newly introduced Mahindra Duro DZ continued to receive great customer response across the country.

“We are really encouraged by the enthusiastic customer response that the new Mahindra Duro DZ continues to receive across the nation. Our future growth momentum will be driven by a range of similarly exciting, new product launches over the next few months.” said Mr. Viren Popli, Senior V.P. Strategy and Market Development, Mahindra Two Wheelers.

The cumulative sales for the company have crossed a landmark figure of three lakh units, with both the Rodeo and Duro scooter brands having a franchise of more than one lakh consumers across the country. Mahindra 2 Wheelers’ powerful 125 cc scooters cater to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst young couples, while the Mahindra Duro DZ is positioned as a solid family scooter. The Flyte is the Indian woman’s two-wheeler of choice.

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