Mahindra Duro and Rodeo receive India Design Mark award

Mahindra 2-Wheelers’ Duro DZ and Rodeo RZ scooters have received the prestigious India Design Mark granted by the India Design Council, an autonomous body established under the aegis of the Ministry of Commerce and Industry and recognising good design through a systematic evaluation process.

The India Design Mark symbolises excellence in form, function, quality, safety, sustainability and innovation and communicates that the product is usable, durable, aesthetically appealing and socially responsible. Recipients can use it as a symbol to signify excellence of the product. Speaking on the occasion, P S Ashok, Senior Vice President and Head (R&D and Pune Operations), Mahindra Two Wheelers said that the company was honored to have received the India Design Mark for two of its products, and believed that this was a testament to the global appeal and styling of the Duro DZ and the Rodeo RZ.

Story: Gaurav Nagpal

RODEO front 3-4 VILEt_new Tyrre_555 new_RED Duro DZ 125 profile_555

Assistant Editor at Bike India. Loves to ride. Rides for a living.

Follow me on Twitter: @anindasardar

Aninda Sardar – who has written posts on Bike India.

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