Indian cricket captain and brand ambassador of TVS StaR city, Mahendra Singh Dhoni, who was in the city yesterday, unveiled a special, limited edition, all black, 110cc TVS StaR City motorcycle for Tamil Nadu.
In a private function the Indian captain, who interacted with TVS Motor Company’s Tamil Nadu dealers and select owners of TVS motorcycles, said, “This has been a great experience for me, mingling with people who literally live motorcycles. Every interaction is a new learning experience no matter how much one thinks one knows. It feels great to be among the consumers of TVS StaR City that I’ve endorsed for seven years now. I personally love motorcycles, so launching a special edition TVS StaR City, is that much more exciting.”
According to TVS Motor Company’s President–Marketing, H S Goindi, “In addition to having an all-black themed styling, this value for money, executive class commuter is elegant, yet tough and powerful, returns a stunning fuel economy. High quality ride handling and easy maneuverability makes riding the TVS StaR City extremely comfortable, on any terrain. There is no change in price which starts from Rs. 40,775/- (ex-showroom Tamil Nadu) and we expect this special edition TVS StaR City motorcycle, to further strengthen the volumes of TVS StaR City by around 15% in the state.”
All black alloy wheels, refreshed styling and graphics with a comprehensive backlit speedo add to the style quotient of the TVS StaR City.