Going Vroom with Honda

honda cbr event webedit

Weekends for a biker are the perfect time to unwind, and when a biker unwinds, it translates to a fun bike ride out on the open road with buddies. Over the weekend, we joined two-wheeler giant Honda Motorcycle & Scooter India for their latest customer experience initiative which reached out to their range of premium motorcycles owners. On an early Saturday morning, Honda organized their first fun ride in India for its superbike owners, who possessed either a CB1000R, CBR1000RR Fireblade, VT1300 CX Fury or a VFR 1200F, from Mumbai to Nashik. The initiative was so that Honda superbike owners could twist the throttle and experience the true performance of their bikes as well as have a chance to interact with the fellow Honda superbike owners.

As we started off from the Honda Wing World showroom in Andheri, Mumbai, the atmosphere surrounding us was thick with excitement as crowds gathered to have a peek at big bikes that were about to burn rubber and zoom off in a flash. Being astride a CBR 250R on the highway, I found it almost impossible to keep up with all 25 bikers. Out on the open highway, no matter how much the CBR 250R tried, it was no match for what its big brothers could churn out. After finally catching up with the other riders, we settled down for a nice lunch at Sula Vineyards in Nashik, which came after a safety briefing on how to ride a superbike properly and go for a round on a mini test track.

Y.S Guleria, Vice President, Honda Motorcycle and Scooter India said, “Mumbai roads do not allow our owners to enjoy the ride on the superbike they possess. Honda in India focuses on safety riding as its business direction as we believe that safe riding training on these mean machines is equally important by giving the riders all possible safety tips to follow while riding on the road.”

Story: Rommel Albuquerque

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