Kotak Mahindra Bank recently turned 25 and in its attempt to catch ’em young and to better understand their customers, they have flagged off a road trip of Enfield motorcycles.
The 3500km trip will be undertaken by 2 experienced bikers Vir Nakai and Leon Dawson and will be called Money ka Matlab Diaries (someone say Norton?). The ride starts at Chandigarh and ends at Bangalore with waypoints at Delhi – Jaipur – Ahmedabad – Udaipur – Vadodara – Surat – Mumbai – Pune and Goa. Since its flag off on 5th Sept, the trip will take 2 weeks to complete. The bikers will be stopping on all waypoints and ask people what money means to them, helping the bank gain insights into its customers’ minds.