Honda Motorcycle & Scooter India Pvt Ltd (HMSI) participated in the 32nd India International Trade Fair at Pragati Maidan, New Delhi from 14-27 November 2012 in association with the Delhi Traffic Police at their pavilion.

Activities for young children included role plays and interactive games for a “fun way” of learning. There were also Special Painting Competitions for over a 1,000 children from the age group of 5-8 years with gifts for the winners.

Honda arranged a practical riding experience for 9-12 year old children in a protected road environment designed specially for the purpose. The company trained 1,100 children on its CRF 50 model to help them understand why safe riding is important. Parents were advised to not allow children access to vehicles before they are at the correct legal age to ride or drive. The families were also presented ‘safe family’ framed photographs.

For riders aged 16 years and above, riding trainers (who are also present at all HMSI dealerships) helped them to experience more than 100 possible road dangers.

Over 2,000 visitors got to participate in this virtual experience, and more than 50,000 visitors to the Trade Fair gave an overwhelming response to Honda’s initiative of spreading road safety awareness and knowledge.