The Honda Joy Club is a new digital loyalty program by Honda where the company allows customers to accumulate points and redeem them within Honda or with associated partners.
In less than a couple of months, the Honda Joy Club has grown two lakh+ strong and established itself as one of the largest loyalty programs available in the country.
A customer may receive a number of discounts on spare parts, accessories and labour charges with no upper limit on service bills. In addition, the Japanese manufacturer also offers three free vehicle washes and a free vehicle pick-and-drop service.
The Honda Joy Club, as mentioned before, tied up with partners from different sectors. Discount offers vary from hospitality and travel to healthcare, entertainment and insurance services. Discounts and offers on brands such as Yatra, BookMyShow, TataSky, Swiggy, and more are available. Honda’s customers may buy IFFCO ‘Kisan Samadhan’ services as well.
Honda has a diverse range and customer base in their motorcycle and scooter profile and the company offers enrolment into the Joy Club from vehicles with engine capacities of 110-cc all the way up to 1,800-cc. There is an app available, too, and yes it is both iOS and Android-friendly like most things in our lives today.
If you want in, there is a membership fee of Rs 299 (exclusive of GST) that will have you covered for three years. Honda claim that the program has instant benefits that are more than seven times the membership fee. That is a fair incentive to consider applying for membership.
Commenting on the programme’s success, Yadvinder Singh Guleria, Senior Vice President, Sales and Marketing, Honda Motorcycle & Scooter India Pvt Ltd, said, “Launched this October, Honda Joy Club has already crossed two lakh plus registrations. Honda Joy Club goes beyond conventional customer loyalty programs – it is 100 per cent digital, offers the privilege of vast choices and it allows redemption of Honda currency at different touchpoints through multiple alliances. We thank our new and existing customers who chose to be a part of this long-term relationship.”
Story: Zal Cursetji