Hero MotoCorp ties up with Erik Buell Racing

Hero Moto Corp Ltd (HMCL) announces its strategic alliance with Eric Buell Racing (EBR) of America

Hero MotoCorp Ltd. (HMCL), announced its partnership with Erik Buell Racing (EBR) of the US, in multiple areas of collaboration, today. HMCL will receive support in terms of updated technology and design to develop future models and stay ahead of the competition.

Thanks to this alliance, Hero MotoCorp will, for the first time, be entering into the world of international motorcycle racing. The company will mark its entry by sponsoring two teams: Team Hero and AMSOIL Hero – which is a first by any Indian two-wheeler company at the AMA Pro Racing National Guard Superbikes Championship. Racer Danny Eslick will represent “Team Hero” while racer Geoff May will represent team AMSOIL Hero – both riding on the new EBR 1190RS bikes.

Hero MotoCorp also showcased an EBR 1190RS at the press conference in Delhi. The EBR 1190RS – with a peak power of well over 200 PS – is the flagship bike from EBR, and the company is producing only 100 inaugural units, including a handful of the carbon edition package. This bike has also won awards for spectacular performance, namely “Superbike of the year” and “Green Bike of the year.” It is hinted that these bikes, in a 175 PS version, weighing less than 175 kg, maybe available in India in the next 2 years. The 200 PS version is already being used across America, and following the alliance, it will be a part of the Championship to be held from 17th-19th March 2012 across 20 speedways.

“The plan is not to introduce bikes in the near future. It is to collaborate with EBR on several motoring fronts, that include technologies such as emissions, costs and belt drive mechanisms,” said Mr Pawan Munjal, HMCL Managing Director and Chief Executive Officer. Some technologies maybe incorporated into HMCL bikes, around 2014, another of the models being the Series Hybrid Leap, showcased at the recent Auto Expo 2012.


Bike India Team – who has written posts on Bike India.

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