Part of their global expansion plan, India’s largest two-wheeler manufacturer Hero MotoCorp have launched several of their motorcycle models under the “Hero” brand in El Salvador, Guatemala and Honduras in Central America. The reputed Indy Motos Group of Guatemala have been appointed as the official distributor to bring in the motorcycles to these markets.
The motorcycle range being introduced includes the Karizma, Hunk, Achiever, Glamour, Super Splendor, Splendor NXG and the Dawn. Pawan Munjal, MD and CEO of Hero MotoCorp stated, “This launch is a significant milestone for us considering this is the first of the new international markets, where we are starting our operations.” Hero MotoCorp will also commence operations in Latin America as well as Africa, with an aim to achieve 10% of its volumes from international sales in the next four or five years. At present, Hero MotoCorp exports its motorcycles to Colombia, Bangladesh, Nepal and Sri Lanka.
Story: Jim Gorde