Willie G. Davidson Senior Vice President and Chief Styling Officer, is retiring from Harley-Davidson after 49 years of working at his namesake company as head of styling

April 30, 2012 will be his last day at the office where legendary work in the world of motorcycling and motorcycle design came alive. He will continue being a part of the company as an ambassador at motorcycle rallies and events, and through special design projects as Chief Styling Officer.

Over the course of his career, Willie G., now 78yrs, revitalized the design team at Harley-Davidson which gave the company unrivaled leadership in custom, cruiser and touring motorcycles. Today, the styling department is led by 19-year company veteran Ray Drea, Vice President and Director of Styling, who has worked with Willie G. in the development of numerous milestone vehicles.

Grandson of one of the company’s founders, William A. Davidson, and son of William H. Davidson, its second president, Willie G. had joined the company as its first head of styling in 1963. With a lot of responsibility on his shoulders for the look of all Harley-Davidson motorcycles, landmark motorcycles started emerging from Willie G’s styling studio. The list includes the Super Glide, Low Rider, Heritage Softail Classic, Fat Boy, V-Rod and Street Glide.

Willie G. has long served as ambassador of Harley-Davidson at rallies around the world – meeting riders, talking to customers, lending his famous signature to jackets and other apparel. We hope he continues to do the same for years to come.