Benelli opens concept showroom in Vietnam

Benelli, one of the oldest motorcycle manufacturers in the world, have recently launched a state-of-the-art concept showroom in Saigon, the capital city of Vietnam.

The Pesaro (Italy) based company, which is now a part of Chinese automotive group Qianjiang, went bankrupt in the mid-80s after a string of successful sporting victories, but got resuscitated in the mid-90s thanks to entrepreneur Andrea Merloni’s endeavours.

The concept showroom will house famed Benelli bikes like the TNT R, TNT 899 and the 1130 Century Racer edition. Benelli have inaugurated this showroom as part of the companies long term plan to consolidate their presence in emerging markets. Benelli have stated that,”The Vietnamese market is certainly a strategic market in Asia and Benelli Q.J. decided to introduce in Vietnam some products dedicated to the customers of the ASEAN countries”. With the new ‘Benelli concept showroom’ in Saigon, the firm intends to meet the requirements of the Asian customers by introducing and developing new motorcycles and scooters for the emerging markets. Reason enough for us to start making wild guesses about when will this revered marquee makes its way to Indian shores, now that most of its compatriots are here already?

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