TVS has roped in chirpy actor Anushka Sharma, as the brand ambassador for its popular gearless scooter, Scooty.
The scooter is mainly targeted at younger, college going girls, and Anushka’s effervescent personality would add to the brand’s appeal.
Talking about the association, H S Goindi, President Marketing, TVS Motor Company said that Anushka was an immediate choice for the TVS Scooty brand as she is well known for being spunky with her distinctive style and is an icon for young girls in India. She is seen by young women as one who is living her goals of being vivacious, independent and successful. He added that the company is confident that this association will further enhance the popular TVS Scooty brand.
Anushka association for the brand goes back to 2005, during her modelling days, when she had done an ad campaign for TVS Scooty. TVS offers the Scooty Teen for Rs 33,884 and Scooty Pep at Rs 44,500 (OTR, Pune).
The company had announced earlier this year that it will be launching two motorcycles and two scooter this year. The first product is expect to be a 125-cc motorcycle.