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BIKE India Awards 2011

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The curtain-raiser to the country’s biggest two-wheeler awards, Subros BIKE India awards 2011

 

As the wheel of time spins around, Indian two-wheeler industry is witnessing what can aptly be referred to as its “Golden Era”, with the international players pitching their camps in the country and launches as big and better like never before. And if there were launches, there ought to be the best ones and if there are the best ones, they deserve to be awarded too. So, that’s exactly what we did in the Subros Bike India Awards 2011. So, here’s a sneak peek into the winners of various categories:

  1. BOTY (Bike Of The Year) upto 110-cc: Honda CB Twister

  2. BOTY upto 125-cc: Suzuki SlingShot

  3. BOTY upto 150-cc: Bajaj Pulsar 135 LS

  4. BOTY upto 200-cc: Yamaha SZ-R

  5. Scooter of the year: TVS Wego

  6. Import two-wheeler of the year: Suzuki Bandit

  7. Manufacturer of the year: Hero Honda

  8. Brand Ambassador of the year: John Abraham

  9. Reader’s choice BOTY: Harley Davidson 883 Sportster

  10. Bike of the year: Bajaj Pulsar 135 LS    

    The Pulsar 135LS is a clear example of how aggressive Bajaj is getting towards offering the best to its customers. The company has genuinely managed to make a motorcycle that has good, up-to-date technologies,good performance, good handling, good styling and good efficiency. All this from a 135cc motorcycle that is not a derivative of an existing motorcycle comes to us as a welcome surprise.

    Words: Gasha Aeri                     

                                                                                        

The new king

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BMW S1000RR bags IMOTY

Ladies and gentlemen, say hello to the new king of sport biking. BMW’s groundbreaking S1000RR sportsbike recently trounced the competition to emerge the International Motorcycle of the Year in a judgement comprising an eminent international jury of motoring journalists from various motorcycling publications from around the globe. Regarding their decision to anoint the S1000RR as the winner of IBOY 2011, the jury stated, “The BMW S1000RR combines wounding edge technology, presentation and ease of use. At the same time it is a bike that works specially well on both road and track. Furthermore the BMW S1000RR represents a breakthrough for the combination of electronics to create a safer and more engaging ride.” BMW last won the IBOTY in 2004, with its grand-tourer R1200GS.

Words: Saeed Akhtar

Dream team unleashed

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Rossi goes red at Wroom

 

 

Its out! Ducati Corse has released the first pictures of Valentino Rossi in their colours, posing with his Desmosedici GP11 bike at their annual pre-season ‘Wroom’ event. Rossi has retained the flouroscent green colour on his leathers but its a fashion disaster combined with Ducati’s red. And his Bike has it too! The number ’46’ on the nose is of course flouro-green along with the seat border, tank and the tail piece.

Nicky Hayden meanwhile has paired the red with black this year. The AMG logo is also present on both Rossi and Nicky hayden’s bike and leathers. The bright livery of Rossi’s bike is a reminisce of his wild paintjobs during the 125cc and 250cc days with Aprilia. Hope he rides so too.

 

Words: Piyush Sonsale

Dream team unleashed

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Rossi goes red at Wroom

 

 

Its out! Ducati Corse has released the first pictures of Valentino Rossi in their colours, posing with his Desmosedici GP11 bike at their annual pre-season ‘Wroom’ event. Rossi has retained the flouroscent green colour on his leathers but its a fashion disaster combined with Ducati’s red. And his Bike has it too! The number ’46’ on the nose is of course flouro-green along with the seat border, tank and the tail piece.

Nicky Hayden meanwhile has paired the red with black this year. The AMG logo is also present on both Rossi and Nicky hayden’s bike and leathers. The bright livery of Rossi’s bike is a reminisce of his wild paintjobs during the 125cc and 250cc days with Aprilia. Hope he rides so too.

 

Words: Piyush Sonsale

Hamara Pulsar, Hamara Discover

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Bajaj to drop its name; retain only the core models’ names

 

 The brand that gave India the slogan ‘Hamara Bajaj’, a catchphrase synonymous with a whole generation, will cease to exist come April this year. Bajaj Auto Managing Director Rajiv Bajaj recently stated his intention to remove the Bajaj brand and, in its place, establish its top-selling Pulsar and Discover as separate brands in their their own light. This is not an unusual move for brands in European and foreign countries but will certainly be a first for Indian automotive manufacturers who rely on family names for their product range (read TVS, Mahindra and Tata).

“Actually I don’t want that (Bajaj) name. We have already started the process so today on a Pulsar, the Bajaj name is seen only on the engine. The same is the case with Discover. Our three-wheeler has Bajaj in small font while the initial ‘RE’ is in much bigger font. One day, We will drop the Bajaj name from there also completely”, Rajiv Bajaj disclosed in a recent interview. “Consumers know that the product is coming from Bajaj, just like I know my Audi is coming from Volkswagen. But there is no Volkswagen on the Audi product. This creates a perception that there is something more in the product”, he added.

The project is spearheaded by Fitch, the international design agency that have collaborated with brands as diverse as Aditya Birla Group, Boeing, Reliance ADAG, Tata and Microsoft in the past.

Words: Saeed Akhtar