New Bike Launches in India

Engine oils from ESCORTS

Escorts Limited, manufacturer of auto suspension products, has launched a range of engine oils for cars as well as motorcycles. Based on German additives, ‘ESCORTS TRU-GUARD’ is said to offer longer engine life, better fuel efficiency and lower emission levels. According to the press release the product resists oil thickening, prevents carbon-build-up in the engine and protects the engine from rust and corrosion thereby ensuring improved engine performance at low maintenance cost. Escorts Limited has also introduced a multi-purpose grease and telescopic front fork oil.

To encourage sales, the company has announced a special value-based introductory incentive scheme under which customers can participate in lucky draws and win fabulous prizes ranging from Honda UNICORN, Yamaha FRAZER, international trips, Sony LCDs, Philips Home Theatres…to even a Tata Nano car.  

The product is available across Escorts’ distribution network of over 700 dealerships and 1200 retail sales & service outlets. Available in one liter packs, ‘ESCORTS TRU-GUARD’ is priced at Rs.240 per litre, Rs.230 per litre and Rs.235 per litre for diesel engine oil, petrol car engine oil and motor cycle engine oil respectively.

 

Royal Enfield go the lifestyle way with their latest merchandise

The brand which has been personified by a rugged, tough, dust-loving and sweat-smelling Adonis so far is now headed for the manicured way. Wishing to make a niche in premium cruiser segment, Royal Enfield are taking the brand name to a new platform with their latest collection of merchandise. From just helmets, T-shirts and mugs, exhausts and visors, the company has now come up with designer jackets, boots, RE branded AGV helmets, saddle bags, office bags, rain gear and bandanas, etc, to make the brand name more of a style statement. Toeing the Harley line, Royal Enfield have plans to open special counters at all their major dealerships and give Enfield owners an all-new ownership experience. Besides, plans are afoot to introduce customised boots, gloves and other accessories too. Catering to the premium buyers, the prices have been kept likewise. Along with accessories, the company is also working towards introducing custom paint workshops for Royal Enfield bikes, thus making all Indian custom bikers’ dream come true.

Words: Gasha Aeri

 

The Italian motorcycle maker has introduced its latest offering in the country

You look at it and you wonder how everytime you declare a bike to be Ducati’s finest work, they surprise you with a better one. They have done it again and how. Though the bike was unveiled by Ducati earlier, the firm officially launched the Diavel in the country today. Quite a sensation around the world already, the bike is available in India in three variants- base, Carbon and Carbon Red, priced at Rs 17.06, 22.06 and 22.43 lakh repectively (ex-showroom, Delhi). A muscle machine in its looks, Diavel has the agressiveness of a naked sportsbike and the comfortable riding posture of a tourer.

This beast of a bike is powered by a 1198.4cc, four-stroke, Ducati’s patented L-twin Testastretta engine which promises 162 PS power and 127.4 Nm torque. Diavel’s desmodromic powerplant is based on the 1198, with the only and most important revision being reduction of valve overlap from 41 to 11 degrees. The bike comes with a six-speed gearbox and it’s features list includes- ABS, traction control and riding modes (sport, touring and urban). Straight out of a craftsman’s workshop, the Diavel is one good looking sport tourer which is most likely to grab many eyeballs on the road. On the sidelines of the superbike launch, Ducati also inaugurated its fourth showroom in India at Lavelle road in Bangalore.

Words: Gasha Aeri

 

Kingfisher Blue mile to range from Leh to Delhi

The Kingfisher Blue mile, a Himalayan expedition is set to be flagged off on 5th July 2011. The event will be a bike ride from Leh to the capital. Although the participants are required to manage their own motorcycles for the ride, mechanical backup and accommodation will be handled by the sponsors. The on-ground logistics for Kingfisher Blue MILE will be handled by Outback Adventures. The participants will be chosen through a blogging contest on facebook.com and winners will be announced on 23rd of July.

The journey will take the participants through 1600kms of challenging roads in an uncompromising weather. The event hopes to bring together like minded adventure seeking enthusiasts on a common platform.

For more details visit – http://www.kingfisherworld.com/blue/bluemile.aspx

Words: Aniruddha Mulgund

 

The UK based two-wheeler manufacturer is gearing up for a launch next month

 

 

With the Indian two-wheeler market undergoing its golden era currently, the new feather in the hat comes by the name of Triumph Motorcycles. Looks like plans have taken shape and Triumph will make the big announcement by next month. The bikes are most likely to be brought in as CBUs (Completely Built Units) and reportedly Triumph is in talks with a local manufacturer for support too. Triumph America, Speed Master, Speed Triple and Rocket III come across as the most likeable models to be brought to the Indian mainland. Company has not officially confirmed anything yet, but they haven’t said ‘no’ either. Nevertheless, it’s time to rejoice in the Indian market.

Words: Gasha Aeri