Dr. Venki Padmanabhan takes the riding seat as R. L Ravichandran moves on to the Eicher Board
Royal Enfield Motors, manufacturer of the iconic Bullet motorcycle has announced the appointment of Dr. Venki Padmanabhan as the company’s new Chief Executive Officer. The motorcycle maker has in the recent years strengthened their brand image in India and internationally by their witty commercials and bike rides. Dr. Padmanabhan will have the task of taking this to the next step.
Dr. Padmanabhan first joined Royal Enfield two years ago, acting as COO under marketing wizard CEO R.L. Ravichandran. During that time, the company posted a 21-percent growth in sales volume, 54-percent growth in sales turnover and a return to two digit profitability. Prior to joining Royal Enfield, Dr. Padmanabhan, a citizen of the United States and an Overseas Citizen of India, was Managing Director of Chrysler’s South East Asia Global Sourcing Office based in Chennai, India and responsible for $1 billion worth of material sourced to its parent manufacturing units in the United States.
Words: Sarmad Kadiri

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importa
nt design element and also that the client loved it. Otherwise, the ride is very similar to that of a normal Bullet, save for the fact that riding it on the road attracts a lot of attention! While riding it on the Palm Beach Road in Navi Mumbai I had a number of people slow down next to me and click snaps of the bike in motion with their mobile phone cameras. They also asked me a number of question about the bike. It makes you feel like a celebrity and that, I think, may be the reason why Vipul Shah chose Ego Custom Wheels for the job. 


