Bike India Team

Honda, seems to have a new marketing strategy. While most manufacturers let their bikes be “accidentally” clicked by “random” people while testing and generally roaming around, Honda has decided to do away with the blanket of secrecy. The new Honda 2012 has been found to be on display at a showroom in Hong Kong.

The bike doesn’t appear to have been given a major overhaul but rather just some nip and tucks. The big brother CBR gets new alloys, fairings and forks. The front designed has been enhanced and is sharper now. For the rider, the cool new display might come as a refreshing change.

Given the rising prices of superbikes, Honda might have an advantage by being able to under cut the competition with its price saving methods used to make the new CBR 1000RR. Of course, we can only confirm this once the bike is launched internationally. And yes, as always, we will let you know what the bike is all about once we get our hands on it. Meanwhile you can enjoy the video on www.bikeindia.in.

Polaris, the international “fun machines” maker, launched ATVs from its Sportsman, Ranger and Ranger RZR series along with Outlaw, a 50cc off-roader for kids that even the parents would love to ride.

The Sportsman range is what the Indian audience will be able to identify with as a regular ATV while the Ranger and Ranger RZR series look more like rugged golf carts with doors. The Minnesota based manufacturer is also quite serious on doing business here which is reflected by its 900cc engines. Previously, even the high performance 1000cc bikes which are well known in India and have a wide sales base here, have been skeptic and have taken a great deal of time to test the waters in the new market. Polaris, it seems, has taken the “go anywhere” spirit of the ATV culture to heart which we believe makes sense in this case because they are also bringing their luxury range of cruisers through their brand Victory motorcycles, to India in 2012. Bold move, we hope it works out well. We wish them best of luck.