Bajaj Pulsar, undoubtedly one of the most popular brand names amongst the Indian youth, recently crossed the one million fan mark on Facebook. This makes Pulsar the first and only two-wheeler brand in India to achieve this milestone.
Commenting on the accomplishment, Mr. Sanjay Saraswat, Vice-President(Marketing), Bajaj Auto Ltd. said, “Bajaj Auto considers its Facebook fan page reaching a million mark as a testimony to the sporty evolution that it has brought in the country. Much in line with the brands ‘DNA’ it created a community of bikers and biking enthusiasts. Over the social media these biking enthusiasts, found the Facebook page as a platform to share their videos, pictures, stories and travelogues. Overtime, this became a community of people who spoke similar language. This is a true testament to the kind of brand power that we have with us in Brand Pulsar”
He further added, “With the launch of Pulsar 200 NS we are just beginning the second chapter of the Pulsar saga. There are going to be many such impactful innovations and variants to keep the excitement alive around Brand Pulsar.”
