Royal Enfield (RE) enthusiasts can now purchase accessories, apparel, riding gear, and merchandise online through the company’s web store. In its initial stages the web store will cater to 126 cities and towns in the country. Similar to most e-commerce portals, the transactions will be done online. The site will also retail the recently launched Despatch Riders range of jackets, T-shirts and trousers.
Story: Aniruddha Mulgund