Latest Bike News

Austrian firm shares marketing mantra with Bajaj in Pulsar 220 promotions

With this international JV, Bajaj might have opened the floodgates of low-cost supply chain for KTM, but the Austrian firm has taught a few tricks of the trade to the India manufacturer too, especially in terms of effective marketing.  KTM have been relying on this tried and tested sales technique for years now. It’s simple, but very effective.

If you’ve spotted the new Pulsar 220 advert, you’ll know what we’re talking about. All you need is a bike, painted in the trademark orange colour, and a model cloaked in all-black leathers riding it on the streets. No over-priced celebrity endorsement, no radical location and no skimpily clad dames. It worked in Europe and, going by Bajaj’s continuous sales jump, the advertising campaign is doing a bit of good to the Pune-based company as well.

Mahindra 2Wheelers plans to relaunch the Stallio motorcycle; 135cc and 150cc models on the anvil

Mahindra 2Wheelers’ first entry into Indian motorcycling was not a very rosy affair. Minor niggles and teething problems with the company’s very first offering, the 110cc Stallio, led Mahindra to withdraw it after a couple of months.However, the giant is now preparing for a renewed onslaught, and recently revealed that it will relaunch the Stallio later this year. In addition, the company is also planning to introduce higher-displacement motorcycles in the near future, with inputs from their Italian acquisitions.

“We will be relaunching the Stallio during the festive season this year. Earlier, we had made a soft launch of the bike. We have made some modifications and it is ready for launch,” Devendra Shinde, marketing vice president of MTWL, told reporters in Kolkata recently. The Mahindra Group company , which entered the two-wheeler market in 2008, has registered a 53 percent growth in eastern India during April-June this year over the same period last year. The company, which currently deals in 125cc scooters, is working towards expanding its portfolio. “We have a strategic intent to be an end-to-end player in the two-wheeler market. Over a period of time, we will have presence in the motorcycle segment as well,” said Shinde. “Although our major emphasis is on scooter market, with increasing demand in the rural and semi urban markets, we are also committed towards the motorcycle segment. Work is on developing 135cc and 155cc motorcycles.” He added that the company’s participation in this year’s Moto GP would go a long way in creating a brand space for itself in the motorcycle market.