Latest Bike News

Yamaha partners Deccan Chargers

April 13, 2011 by Bike India Team Leave a Comment

Two wheeler company India Yamaha Motor enters into a one year partnership with IPL franchise Deccan Chargers

Yamaha in now the official partner of IPL franchise Deccan Chargers (DC) and its logo will now be seen on all DC ads and promotions. Yamaha will have unlimited access to the name and logo of the IPL cricket team as well as images and signatures of a minimum of three of the team’s players. The company will also be able to use the players for promotions and advertisements for a period of two days. Apart from these benefits, a Yamaha logo will be put on the players’ helmets and caps.

With the cricket fever rising to maddening heights and being the most watched sport in the country what better way to advertise the Japanese company’s bikes and reach out to the potential customers? Other motorcycle makers are also joining the bandwagon, as Hero Honda is sponsoring Mumbai Indians and TVS Motors doing the same with Pune Warriors.

The association with DC may prove to be beneficial for Yamaha taking in account its strong presence in the Hyderabad market. Yamaha will also have ticketing benefits and hospitality entitlements at the teams home ground. Yamaha, known for its brand trustworthiness and DC being the 2009 champions it could well be a win-win situation for both the sides.

Words: Raymond Raj

InterGlobe ushers Vyrus, Hollister and Grinnall to India

April 8, 2011 by Bike India Team Leave a Comment

InterGlobe Aviation, popularly known as owners of Indigo Airlines, brings in Vyrus, Hollister custombikes and Grinnall trikes to India

InterGlobe General Aviation transfigured its identity as InterGlobe Established Products PrivateLimited – THE ESTD and has brought a bunch of luxury and lifestyle products for the growingpopulation of high net worth individuals (HNIs) in India. The portfolio includes Italy based Vyrusbikes, Germany based Hollister Custom Motorcycles and U.K. based Grinnall. Nigel Harwood,President and CEO, THE ESTD, informed that he wishes to cater to the growing number of youngHNIs in India who seek thrill and adventure by representing a number of global luxury productmanufacturers in the country. Commenting on the arrival of Hollister bikes in the country, Harwoodannouced that its time for the current Harley Davidson bike owners in India to switch over to evenheavier Hollister custom motorcycles. Volker Sichler of Hollister Motorcycles expressed his happinessover being represented in India under the brand, THE ESTD. He disclosed that around 90 percentHarley owners in Europe spend an average of 10,000 euros in customising their bikes besides the costof the bikes. A handmade, base model of Hollister custom bike costs roughly 30,000 euros in Germany.Hollister displayed their Custom Twin Special which sported a stretched 16 liter fuel tank with a singleseat. According to Sichler, the bike could be customised and delivered to the customers in India within6 months of order. The Custom Twin Special is likely to cost over Rs 38 lakh including the importduties.

Also on the display was a Vyrus. They are known as a small scale sports bike manufacturer whichproduces only 2 models namely 984 and 985. The maker sources engines from Ducati (a 2 valve 992 ccand a 4 valve 999 cc for 984 and 985 respectively, both mated to a 6 speed gear box). Both the modelswould be available for sales in India and are expected to cost over Rs 20 lakh. Further, the brand wouldalso represent Grinnall trikes in India which are known to be built using engines from BMW. The trikescome with the options of 2 front wheels and a rear wheel as well as 1 front wheel and 2 rear wheels.Besides the bikes, brand The ESTD would also offer select super cars such as Koenigsegg, Gumpert,Deronda and luxury yachts and boats.

Words: Amit Panday

Forty Eight added to Harley fleet

April 5, 2011 by Bike India Team Leave a Comment

Harley Davidson has announced an addition to its present range of models this year

US motorcycle major Harley Davidson will be launching one more model in India, the Forty-Eight . With this addition the company will be to able cater to its ever growing fan following in India even better. The urban brawler will surely woo the customers with its power and performance. Introduced to the Indian market at Rs. 8,50,000 (ex-showroom Delhi) the motorcycle is available across all Harley Davidson dealerships in India.

The new Harley is a factory custom motorcycle on the lines of the traditional Sportster but with an appeal of the Dark Custom bikes. The bike sports a traditionally styled “peanut” tank exposing more of the rubber-mounted Evolution 1200cc V-Twin engine. The low solo seat, under-mounted mirrors, side mount license plate, clear rear fender all emphasize the Forty-Eights chiseled customization and add to the minimalistic look even as old school look meets the new school technology. Along with custom cool styling the motorcycle also has new front fork sliders, a beefy front tire provides a dominating front end with smooth ride and solid handling whereas slammed rear suspension gives confidence to riders of all sizes and experience. The forward foot controls will give an opportunity to kick back and stretch your legs as you cruise across the highways.

BMW bikes now on sale in India!

April 1, 2011 by Bike India Team Leave a Comment

Available at select dealerships in the country

German automaker BMW has launched their current line-up of high end motorcycles in India which will be sold along with their luxury cars at three of their dealerships in the country currently; Navnit Motors in Mumbai and Bangalore, and Deutsche Motoren in Delhi. The bikes are imported directly from plant in Berlin, Germany through the CBU (completely built unit) and are priced just a few lakhs shy off their four wheeled siblings.

BMW motorrad’s two wheeled line-up starts with the R 1200 R naked street bike with a pricetag of Rs 16,06,419 and goes all the way upto Rs 29,35,187 for the HP 2 Sport full faired sport bike. Between these two, eight other models are being offered which include the legendary dual purpose bike R 1200 GS, its high end version; the R 1200 GS Adv, their first litre class super bike S 1000 RR, the K 1300 R naked muscle bike, K 1300 S sports tourer and the R 1200 RT, K 1600 GT and K 1600 GTL tourers. The waiting period for the bikes ranges between a week to two or three months, subject to availability as they will be imported on order.

Visit www.bmw-motorrad.com for more details.
(All quoted prices are OTR Mumbai)

Words: Piyush Sonsale

Vyrus Attack

March 30, 2011 by Bike India Team Leave a Comment

Extremely radical, expensive and exclusive Italian motorcycles are here to loosen your purse strings

Be it cars or bikes, India is the new battlefield for almost all the manufacturers in the world, no matter how big or small they may be. Vyrus (no typo there) Motorcycles, an extremely small and exclusive motorcycle manufacturer from Italy, has tied up with InterGlobe Enterprises to market its motorcycles in India. The company, based in Rimini, Italy, is primarily known for its collaborations with Bimota and Ducati, but also manufactures its own line of motorcycles which are sold to an exclusive clientele at a stratospheric price. In India, that translates to a possible sticker price anywhere from Rs. 12.5 lakh to Rs. 30 lakh, depending on the level of customisation.

Vyrus is just one of the exclusive marques that InterGlobe Enterprises, owner of Indigo Airlines, is bringing to India. The company is also in talks to usher Koenigsegg, Grinnall and Hollister motorcycles on Indian shores.

Words: Saeed Akhtar