Bike India

Best Bikes in India | No.1 Two Wheeler Magazine

Pulsar NS400Z – CHALA APNI

Latest Bike News

Muscles and Brawn

by Leave a Comment

Salman Khan becomes Suzuki brand ambassador

Suzuki Motorcycle India Private Limited (SMIPL) today announced Salman Khan as its first ever brand ambassador in India. The ‘Dabangg’ star with a massive fan-following will spearhead Suzuki’s above-the-line and below-the-line initiatives, and will be seen endorsing the new Hayate motorcycle soon.

Suzuki two-wheelers will be looking at associating with Salman Khan across the gamut of his projects, campaigns and initiatives. With the recent aggressive product launches that provides customers a choice in each segment, Suzuki two-wheelers has embarked on a journey of ramping up its presence and relationships across the country and market segments. For Suzuki two-wheelers, the iconic status of Salman Khan and his national, cross-market, cross-segment appeal combined well with the Company’s recently adopted brand theme of Apna Way of Life.

Mr. Atul Gupta, Vice President, Sales and Marketing, SMIPL, said, “We are delighted to have Mr Salman Khan associating with one of the world’s most iconic two-wheeler brands. We believe that Suzuki and Salman together will make an emotional connect with all sections of customers that Suzuki’s range of two-wheelers reaches out to. The association with Salman was driven by the imperative of quickly building a strong connection between the Suzuki two-wheeler brand and the different segments that our expanding range of products is addressing.”

Audi buys Ducati

by Leave a Comment

Audi to pay $1.12 billion for Ducati, including debt

Audi has agreed to buy Ducati from owners Investindustrial for about 860 million euros ($1.12 billion) including debt, sources familiar with the companies told news-agencies on Tuesday. The iconic Bolognese manufacturer’s total liabilities are less than 200 million euros according to Investindustrial, and the deal would value Ducati at about seven times last year’s earnings before interest, taxes, depreciation and amortisation, minus debt. Both the companies involved in the deal has declined to release specific details about the deal until the annual VW shareholders’ meeting scheduled for Thursday, 19th April.

Volkswagen Chairman Ferdinand Piech, who turned 75 on Tuesday, has long coveted the brand, publicly expressing interest in buying Ducati four years ago before eventually losing out to Investindustrial. The purchase will now make Ducati the 11th brand in VW’s portfolio, alongside such revered supercar marques as Lamborghini and Bugatti and heavy-duty truck manufacturers Scania AB and MAN SE.

 

Road & Track Assault

by Leave a Comment

Ducati Panigale to make international racing début

The 1199 Panigale superbike, unveiled by Ducati recently, will be seen scorching racetracks around the world and will also do the legendary mountain course of the Isle of Man TT.

The Panigale will be ridden in the Superstock category of the World Superbike Championship (WSBK) this year to develop the bike’s racing capabilities for a Superbike category assault next year. The project will be a privateer effort, handled by the Effenbert-Liberty Racing outfit, who are going to field two 1199 Panigale S bikes, ridden by Brett McCormick and Federico Sandi.

In the Isle of Man TT, the bike will be ridden by the British rider, Steve Mercer, for the JMF Millsport Ducati team. Mercer will be racing the Panigale in three categories of the event: the Superbike, Senior TT and Superstock races. Apart from the TT, Mercer will also ride the bike in other domestic events in the UK for Millsport this year.

Road & Track Assault

by Leave a Comment

Ducati Panigale to make international racing début

The 1199 Panigale superbike, unveiled by Ducati recently, will be seen scorching racetracks around the world and will also do the legendary mountain course of the Isle of Man TT.

The Panigale will be ridden in the Superstock category of the World Superbike Championship (WSBK) this year to develop the bike’s racing capabilities for a Superbike category assault next year. The project will be a privateer effort, handled by the Effenbert-Liberty Racing outfit, who are going to field two 1199 Panigale S bikes, ridden by Brett McCormick and Federico Sandi.

In the Isle of Man TT, the bike will be ridden by the British rider, Steve Mercer, for the JMF Millsport Ducati team. Mercer will be racing the Panigale in three categories of the event: the Superbike, Senior TT and Superstock races. Apart from the TT, Mercer will also ride the bike in other domestic events in the UK for Millsport this year.

Bajaj Pulsar 200NS Ready For Launch Now

by Leave a Comment

Component revision affects earlier schedule

We rode the Pulsar 200NS on Bajaj Auto’s test track in February this year to come back with the impression that this was the best Pulsar made so far. We had also said that it would be launched in April after the KTM 200 Duke. However, the bike had not appeared in the showrooms yet. The reason?

Bajaj are betting big on the Pulsar 200NS and they want it to be just perfect. The automotive media, though generally impressed by the bike, had a thing or two to suggest after the pre-launch ride, to which the company was receptive. A limited number of bikes were also given out to commuters while the company was busy testing the bike in real world conditions. Based on this feedback, the company is making minor changes to fine-tune their offering.

From what we hear, Bajaj are working on a few components inside the engine to improve refinement. The headlight will get a more powerful bulb and some of the body components are undergoing quality revision.

Now the bike is expected to be launched some time this month. Well, as they say, a stitch in time saves nine.