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The Prancing Horse Motorcycle

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The only Ferrari motorcycle ever built goes under the hammer at Bonham’s on 29th April.

Purely intended as a one-off motorcycle, this scarlet red masterpiece was hand-built by David Kay Engineering in Florida, USA, under the tutelage of Piero Ferrari, son of Enzo Ferrari. Acclaimed custom builder, Dave Kay, came up with the idea for this machine in 1990, as a tribute to Enzo who had passed away just two years earlier.

The Ferrari 900 is powered by a 900cc four-cylinder engine that is good enough for 107 PS and capable of hitting 100kmph in under three seconds. Top speed is a respectable 265 kmph. When it was finished in 1995, a British collector promptly scooped it up and then, predictably, elected to keep it in his living room as an objet d’art. Now, after 17 years, the 900 is going on auction courtesy the good guys at Bonhams. Somewhere in the world, eccentric billionaires must be busy calculating figures that rival the GDPs of some African and Asian countries.

Image Courtesy: Bonhams

Muscles and Brawn

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Salman Khan becomes Suzuki brand ambassador

Suzuki Motorcycle India Private Limited (SMIPL) today announced Salman Khan as its first ever brand ambassador in India. The ‘Dabangg’ star with a massive fan-following will spearhead Suzuki’s above-the-line and below-the-line initiatives, and will be seen endorsing the new Hayate motorcycle soon.

Suzuki two-wheelers will be looking at associating with Salman Khan across the gamut of his projects, campaigns and initiatives. With the recent aggressive product launches that provides customers a choice in each segment, Suzuki two-wheelers has embarked on a journey of ramping up its presence and relationships across the country and market segments. For Suzuki two-wheelers, the iconic status of Salman Khan and his national, cross-market, cross-segment appeal combined well with the Company’s recently adopted brand theme of Apna Way of Life.

Mr. Atul Gupta, Vice President, Sales and Marketing, SMIPL, said, “We are delighted to have Mr Salman Khan associating with one of the world’s most iconic two-wheeler brands. We believe that Suzuki and Salman together will make an emotional connect with all sections of customers that Suzuki’s range of two-wheelers reaches out to. The association with Salman was driven by the imperative of quickly building a strong connection between the Suzuki two-wheeler brand and the different segments that our expanding range of products is addressing.”

Audi buys Ducati

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Audi to pay $1.12 billion for Ducati, including debt

Audi has agreed to buy Ducati from owners Investindustrial for about 860 million euros ($1.12 billion) including debt, sources familiar with the companies told news-agencies on Tuesday. The iconic Bolognese manufacturer’s total liabilities are less than 200 million euros according to Investindustrial, and the deal would value Ducati at about seven times last year’s earnings before interest, taxes, depreciation and amortisation, minus debt. Both the companies involved in the deal has declined to release specific details about the deal until the annual VW shareholders’ meeting scheduled for Thursday, 19th April.

Volkswagen Chairman Ferdinand Piech, who turned 75 on Tuesday, has long coveted the brand, publicly expressing interest in buying Ducati four years ago before eventually losing out to Investindustrial. The purchase will now make Ducati the 11th brand in VW’s portfolio, alongside such revered supercar marques as Lamborghini and Bugatti and heavy-duty truck manufacturers Scania AB and MAN SE.

 

Road & Track Assault

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Ducati Panigale to make international racing début

The 1199 Panigale superbike, unveiled by Ducati recently, will be seen scorching racetracks around the world and will also do the legendary mountain course of the Isle of Man TT.

The Panigale will be ridden in the Superstock category of the World Superbike Championship (WSBK) this year to develop the bike’s racing capabilities for a Superbike category assault next year. The project will be a privateer effort, handled by the Effenbert-Liberty Racing outfit, who are going to field two 1199 Panigale S bikes, ridden by Brett McCormick and Federico Sandi.

In the Isle of Man TT, the bike will be ridden by the British rider, Steve Mercer, for the JMF Millsport Ducati team. Mercer will be racing the Panigale in three categories of the event: the Superbike, Senior TT and Superstock races. Apart from the TT, Mercer will also ride the bike in other domestic events in the UK for Millsport this year.

Road & Track Assault

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Ducati Panigale to make international racing début

The 1199 Panigale superbike, unveiled by Ducati recently, will be seen scorching racetracks around the world and will also do the legendary mountain course of the Isle of Man TT.

The Panigale will be ridden in the Superstock category of the World Superbike Championship (WSBK) this year to develop the bike’s racing capabilities for a Superbike category assault next year. The project will be a privateer effort, handled by the Effenbert-Liberty Racing outfit, who are going to field two 1199 Panigale S bikes, ridden by Brett McCormick and Federico Sandi.

In the Isle of Man TT, the bike will be ridden by the British rider, Steve Mercer, for the JMF Millsport Ducati team. Mercer will be racing the Panigale in three categories of the event: the Superbike, Senior TT and Superstock races. Apart from the TT, Mercer will also ride the bike in other domestic events in the UK for Millsport this year.