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Batting Hard

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Gulf Oil strengthens its partnership with its brand ambassador, Mahendra Singh Dhoni

Gulf Oil (a Hinduja group company) and M. S. Dhoni recently announced a slew of new marketing initiatives as the brand celebrates its achievement of being India’s fastest growing brand in the lubricants sector for the year 2011-12 and also for last 2 years before that on a CAGR basis. The Gulf brand has grown consistently at a multiple of industry growth due to a consistent strategy, clear focus and aggressive ATL & BTL programmes fuelled by the association with teams in the IPL, Chennai Super Kings & MSD.

Mr. Sanjay Hinduja, Chairman, Gulf Oil International, and Mr. Ravi Chawla, President & CEO, Gulf Oil India along with MS Dhoni announced the launch of a range of limited edition ‘Signature MSD packs’ and two new advertising campaigns featuring MSD, today. These campaigns would be supported by new retail signages as well as new packaging featuring MSD. On this occasion, Mr. Sanjay Hinduja also announced that Gulf would be partnering the MSD Charitable Foundation to promote young talent who don’t get adequate opportunities, training and infrastructure and pursue their passion to become successful sportspersons. Gulf Oil will sponsor talent in this grass root initiative by providing scholarships through the MSD Charitable Foundation for select number of such sportspersons every year. Along with this, Gulf will play an integral part in organizing grass root level cricket tournaments that the MS Dhoni Charitable Foundation conducts across 15-18 cities in India.

BMW F650GS Is Here

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On- and off-roader bike has a 798-cc parallel twin engine

BMW Motorrad, the two-wheeler division of German car manufacturers BMW, recently launched the BMW F650 GS in the country. This 798-cc parallel twin on- and off-roader promises 72 PS of peak power and 75 Nm of maximum torque and weighs about 200 kg. It comes with a 19-inch front wheel and a 17-inch rear one, with disc brakes at both ends. The engine has been mated with a six-speed transmission and the bike has a telescopic suspension at the front and an adjustable mono-shock at the rear. ABS is an optional feature, which can also be switched off.

The BMW F650GS has been priced at Rs 9.99 lakh (ex-showroom, New Delhi). With the competitors in this segment being priced lower than this, the price of this Beemer sure sounds rather steep, but then it is most likely to attract a different set of customers too.

The Growth Curve

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Mahindra Two Wheelers registers 7% growth, riding high on the success of Duro DZ scooter

Mahindra Two Wheelers Ltd (MTWL), a part of the US $14.4 billion Mahindra Group, continued to build its presence in the two wheeler segment. The company’s scooter sales in April 2012 stood at 10191 units, a growth of 7% over last year. The newly introduced Mahindra Duro DZ continued to receive great customer response across the country.

“We are really encouraged by the enthusiastic customer response that the new Mahindra Duro DZ continues to receive across the nation. Our future growth momentum will be driven by a range of similarly exciting, new product launches over the next few months.” said Mr. Viren Popli, Senior V.P. Strategy and Market Development, Mahindra Two Wheelers.

The cumulative sales for the company have crossed a landmark figure of three lakh units, with both the Rodeo and Duro scooter brands having a franchise of more than one lakh consumers across the country. Mahindra 2 Wheelers’ powerful 125 cc scooters cater to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst young couples, while the Mahindra Duro DZ is positioned as a solid family scooter. The Flyte is the Indian woman’s two-wheeler of choice.

Foster the Kids

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Yamaha organizes Kids Safe Riding lessons

Yamaha Motors is back with its ‘First Kids Yamaha Safe Riding Science’ of the year. The initiative focuses on inculcating safe riding habits that would contribute to traffic safety awareness among local communities. This is not just for Yamaha customers. The program was attended by 100 students between the ages of eight to thirteen, for a day long program divided into 2 sessions – first a classroom or theoretical session and the 2nd a practical session where the kids were taught the basics of road safety, importance of riding gear and also how to ride a bike. Yamaha brings along their TTR 50 and PW 50 bikes which are specifically made for these safety programs. Yamaha launched the Yamaha Safe Riding Science (YSRS) initiative in India in 2008, and has successfully introduced it to the youth of Delhi, Mumbai, Bangalore, Chennai, Pune, Nagpur, Dehradoon, Guwahati, Vizag, Jammu, Ahmedabad, Jamshedpur, Kolkata, Lucknow, Udaipur, Varanasi and Goa. Hopefully with all this training at a young age, in  a few years we all will be able to ride on the road without fear of a rogue biker threatening not only his but others lives as well, all because no one taught him about safety and the consequences of riding rashly.

 

 

 

 

Shining Colours

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Honda CB Shine gets new clothes

HMSI is strengthening its market position in the 125cc motorcycle segment by unveiled the refreshed look of its popular CB Shine. The CB Shine now comes in 2 new colours – Force Silver Metallic and Monsoon Grey Metallic. CB Shine however will continue to be available in its existing colours – Black, Geny Grey Metallic and Rebel Red Metallic and now comes with new graphics on the fuel tank. In its refreshed avatar, the new CB Shine will soon be available in 3 variants: Spoke wheels with drum brakes (with tuff-up tube), Alloy wheels with drum brakes (with tubeless tyres) and Alloy wheels with Disc brakes (with tubeless tyres). The new look is bound to bring in the breed of bikers who are out for a sporty looking bike which gives good mileage and not to forget the all important front disc brake option.