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TVS to launch Phoenix exec-commuter in October

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After being pushed down to the fourth position in the Indian two-wheeler market, TVS Motor are not willing to take things lying down.

The Hosur-based company is readying a slew of new two-wheeler models, including the Phoenix executive-commuter which was spied being tested near the company’s factory in Tamil Nadu. The bike strongly resembles the 125-cc concept, Radeon, which was shown during the 2012 Auto Expo. Slated for an October launch, it carries similar design cues as seen on the TVS Star City, with an all-black engine, exhaust and six-spoke alloy wheels. Going by the spy pictures, the new executive-commuter has nothing in common with the TVS Flame, except the 124.8-cc, single-spark, air-cooled motor capable of producing about 10.5 PS and 10 Nm. The good looking petal disc brakes in front hint at it being positioned towards the premium side of the 125-cc segment at an estimated price of Rs 50,000.

Expect promotions for the new Phoenix to start early next month.

Image courtesy: www.motorbeam.com

TVS to launch Phoenix exec-commuter in October

by Leave a Comment

After being pushed down to the fourth position in the Indian two-wheeler market, TVS Motor are not willing to take things lying down.

The Hosur-based company is readying a slew of new two-wheeler models, including the Phoenix executive-commuter which was spied being tested near the company’s factory in Tamil Nadu. The bike strongly resembles the 125-cc concept, Radeon, which was shown during the 2012 Auto Expo. Slated for an October launch, it carries similar design cues as seen on the TVS Star City, with an all-black engine, exhaust and six-spoke alloy wheels. Going by the spy pictures, the new executive-commuter has nothing in common with the TVS Flame, except the 124.8-cc, single-spark, air-cooled motor capable of producing about 10.5 PS and 10 Nm. The good looking petal disc brakes in front hint at it being positioned towards the premium side of the 125-cc segment at an estimated price of Rs 50,000.

YouTube user, Anil R Nair, has uploaded a sneak preview of what seems to be the TV promos for the new Phoenix. Being surreptitiously shot with what seems to be a cellphone camera, the video quality is a bit blurry and shaky, but it gives us a fair idea of how the new bike will be squared against the competition. Expecially noteworthy is the snazzy instrument console in orange with a huge speedo, service indicator, fuel gauge and tripmeter among other paraphernalia. We can’t wait to see what other surprises this TVS have in store for us.

Watch the leaked promo here: http://www.youtube.com/watch?v=_WCvWQp1g9I

 

 

 

Image courtesy: www.motorbeam.com

New Royal Enfield Thunderbird in Shahrukh Khan’s next film

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Recently, several Bollywood actors have been roped in by motorcycles manufacturers, like Aamir Khan by Mahindra 2-wheelers, Salman Khan promotes Suzuki Hayate, while Akshay Kumar has become the ambassador for Honda Motorcycle & Scooter Ltd.

But it was quite a shocker to spot Shahrukh Khan astride the much anticipated 2012 Bullet Thunderbird 500cc during the shoot of Yash Raj film’s forthcoming romantic flick, with leggy actress Anushka Sharma as pillion. So is SRK joining the bandwagon to promote a two-wheeler manufacturer or is it another one-off publicity gimmick by the company to create some hype around the ‘to-be-launched-soon’ bike?

Whatever it might be, the trick seems to be working. Though the new Thunderbird was revealed by Royal Enfield during the 2012 Auto Expo in New Delhi, several spy pictures of the bike have been doing the rounds online recently. This indicates that the launch is due soon. There’s enough buzz around the new Thunderbird already, so can we please have the bike now?

Yamaha and MTV India launch Yamaha MTV Road To Love

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MTV and India Yamaha Motor Pvt. Ltd is all set to bring out a new program called Yamaha MTV Road to Love.

The concept of this program is to bring together lovers who are separated due to their long distance relationship with the help of the Yamaha Fazer. Like Sir Walter Scott’s Lochinvar, the two lovers will unite but the only difference over here will be the Yamaha Fazer in place of a steed.

The lovers in question will have to surmount certain difficulties before being victorious. The program covers over 12 episodes and will feature 11 love stories and one grand finale. The program is passed on 11 couples and their stories of separation over a distance of between 200 to 255 kms in India. Social networking sites like Facebook and Skype will be the only means of communication between these lovers who cannot meet or be together on a regular basis either due to financial constraints or job opportunities.

The lovers will be using the Fazer to conquer the distance between them proving that nothing can come between love be it weather, distance or circumstances. Registration is be open for those wanting to participate in these 11 stories. Yamaha are trying to utilize the television medium for their brand strengthening and retaining market share.

Biggest Independence Day Ride!

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Royal Enfield August 15 2012The 15th of August is and always has been an important day for us Indians.

This year Mumbai witnessed a record-breaking spectacle when, for the first time, 1,300 Royal Enfield riders gathered to ride together in celebration of the Independence Day.

Royal Enfield owners get together on such occasions in a spirit of brotherhood and ride together either for a cause or to spread the message of brotherhood and safety. If you happened to live in the vicinity of Bandra, at about 8.00 am you would have awakened to the sound of hundreds of bikes and thousands of people all gearing up for the start of the rally.

The rally started from the Royal Enfield showroom at Bandra and made its way to the Gateway of India and back via Marine Drive and Worli Sea Face. The theme for this year’s ride was: ‘A royal salute to the Indian armed forces’.

Compared to previous local rides, this year’s ride was well organised and rider and pillion safety were of utmost importance.