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New Royal Enfield Thunderbird in Shahrukh Khan’s next film

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Recently, several Bollywood actors have been roped in by motorcycles manufacturers, like Aamir Khan by Mahindra 2-wheelers, Salman Khan promotes Suzuki Hayate, while Akshay Kumar has become the ambassador for Honda Motorcycle & Scooter Ltd.

But it was quite a shocker to spot Shahrukh Khan astride the much anticipated 2012 Bullet Thunderbird 500cc during the shoot of Yash Raj film’s forthcoming romantic flick, with leggy actress Anushka Sharma as pillion. So is SRK joining the bandwagon to promote a two-wheeler manufacturer or is it another one-off publicity gimmick by the company to create some hype around the ‘to-be-launched-soon’ bike?

Whatever it might be, the trick seems to be working. Though the new Thunderbird was revealed by Royal Enfield during the 2012 Auto Expo in New Delhi, several spy pictures of the bike have been doing the rounds online recently. This indicates that the launch is due soon. There’s enough buzz around the new Thunderbird already, so can we please have the bike now?

Yamaha and MTV India launch Yamaha MTV Road To Love

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MTV and India Yamaha Motor Pvt. Ltd is all set to bring out a new program called Yamaha MTV Road to Love.

The concept of this program is to bring together lovers who are separated due to their long distance relationship with the help of the Yamaha Fazer. Like Sir Walter Scott’s Lochinvar, the two lovers will unite but the only difference over here will be the Yamaha Fazer in place of a steed.

The lovers in question will have to surmount certain difficulties before being victorious. The program covers over 12 episodes and will feature 11 love stories and one grand finale. The program is passed on 11 couples and their stories of separation over a distance of between 200 to 255 kms in India. Social networking sites like Facebook and Skype will be the only means of communication between these lovers who cannot meet or be together on a regular basis either due to financial constraints or job opportunities.

The lovers will be using the Fazer to conquer the distance between them proving that nothing can come between love be it weather, distance or circumstances. Registration is be open for those wanting to participate in these 11 stories. Yamaha are trying to utilize the television medium for their brand strengthening and retaining market share.

Biggest Independence Day Ride!

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Royal Enfield August 15 2012The 15th of August is and always has been an important day for us Indians.

This year Mumbai witnessed a record-breaking spectacle when, for the first time, 1,300 Royal Enfield riders gathered to ride together in celebration of the Independence Day.

Royal Enfield owners get together on such occasions in a spirit of brotherhood and ride together either for a cause or to spread the message of brotherhood and safety. If you happened to live in the vicinity of Bandra, at about 8.00 am you would have awakened to the sound of hundreds of bikes and thousands of people all gearing up for the start of the rally.

The rally started from the Royal Enfield showroom at Bandra and made its way to the Gateway of India and back via Marine Drive and Worli Sea Face. The theme for this year’s ride was: ‘A royal salute to the Indian armed forces’.

Compared to previous local rides, this year’s ride was well organised and rider and pillion safety were of utmost importance.

Hero give CBZ Xtreme cosmetic upgrades

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The CBZ Xtreme has been one of the most successful 150-cc bikes from the Hero MotoCorp stable.

With rising competition and new products in the segment, survival of the fittest has become the norm. In keeping with the changing times Hero have upgraded this bike, which now sports a digital-analogue combo instrument console, split seats, new prism LED tail-lights and new five-spoke alloy wheels along with front and rear disc brakes. The buzz is that Hero might knock off the ‘CBZ’ prefix, legacy of their former partners, Honda, and might just call it the Hero Xtreme.

 

Yamaha opens booking for Ray scooter

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Yamaha Motor India has announced bookings for its Ray scooter, tentatively scheduled for a mid-September launch.

The Ray has a lot of expectations to live up to as it is the first ever offering of the Japanese motorcycle major in the Indian market and, as such, will be expected to deliver on the company’s core values of performance and excitement without compromising on the user-friendliness traditionally offered by scooters of its ilk.

Yamaha has also roped in Deepika Padukone as brand ambassador for the Ray and also launched an innovative promotional campaign featuring the Bollywood actress. The company is asking customers to guess the correct ex-showroom price of the Ray, and the correct answerer will get to ride away on one of the brand new 125cc scooters. Moreover, 1000 randomly selected bookings will be gifted Yamaha merchandise while all advance bookings will get some assured gifts from the company. So, if you’re in the market for a new scooter, head over to the nearest Yamaha sales outlet or just log on to their website http://epoint.yamaha-motor-india.com/raybookingsopen/ to take part in the campaign. Who knows, you might just be the lucky winner of a stonking new Ray!