Bike India Team

The Bologna motorcycle manufacturers have always considered Brazil as one of their most important markets for business.

Since, the shut down of the Izzo group, which were the current importer of the Ducati bikes in the land of the ‘Samba’ due to the current economic situation, the big bosses at Ducati took a decision regarding setting up of a wholly-owned subsidiary. Ducati’s move ensures the Italian brand’s ability to sell in the rapidly-growing South American economy.

Headquartered in São Paulo, this subsidiary will be Ducati’s base in Brazil. With extremely high tariffs imposed on foreign goods, importing complete knock-down (CKD) kits to Brazil, Ducati will have a minimal manufacturing presence in the South American country. It will be essential that assembling their motorcycles within Brazilian borders would be necessary in order to side-step loopholes in the Brazil import regulations.

However, the question remains whether there will be a decrease in prices on these Brazilian Ducatis or not? Gabriele Del Torchio, Ducati CEO has stated that, “The Brazilian motorcycle market is one of the most interesting and the third biggest in the world and Ducati has a very strong image in this country. The opening of this new subsidiary and the fact that our motorcycles will be assembled in the Manausplant is evidence of our focus on the Brazilian market. We wish to offer our customers here the best possible sale and after-sales service, and confirm the strategic importance assigned to this market by Ducati.”

Seen here in the picture: Ricardo Susini (Head, Ducati Brazil) with Ducati CEO Gabriele Del Torchio

TI cycles, one of the leading cycle brands in India have launched their ‘Montra’ performance cycle range in the country with their brand ambassador, Formula 1 racer, Karun Chandok.

Since the brand’s inception in 2011, the brand have inculcated many a firsts in the bicycle market in India, like the use of carbon fiber in production of their bikes.

Speaking on the launch, Rajesh Mani, GM, TI cycles stated, “We are delighted to have brand ambassador Karun Chandhok launch the new range of Montra Bicycles. We are proud to be the first Indian company to design and manufacture a wide range of world-class performance bikes catering to the affluent Indian”.

Karun Chandhok commented, “I rode the new hybrid bike, Montra Blues, and was fascinated by its ride comfort, design and paint finish. The ride was very comfortable on the Blues and “Montra” has created world class bikes with frame geometry suited for Indians. Knowing that these frames are indigenously manufactured in India, which is a remarkable feat by TI Cycles.”

The Montra range is being manufactured at the aluminum bicycle facility in Ambattur. Production is currently being ramped up to reach full utilization, while the firm has estimated to capture 15% of the performance bikes market in India. The Montra range will include three variants, which would be priced around the 17k mark. More details can be found at www.montra.in and www.trackandtrail.in