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Pulsar NS400Z – CHALA APNI

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One love, One ride – Royal Enfield

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Royal EnfieldRoyal Enfield celebrates One Ride day on the 3rd on April this year across the world, promoting the love of riding

 

 

Royal EnfieldWe have so many dates reserved for special days in a calendar year, what about a special day for the biking  enthusiasts?Well starting this year, Royal Enfield is encouraging its customers to get up and ride, take their polished steeds out of their parking lots and garages, show the chrome some sun and make it shine as well as share their stories and experiences. The first Sunday of April is being celebrated as One Ride day across the world. The roads will be brought to life with the very distinctive thump of the bike, the ride signifying brotherhood and unity.Even though everyone could have their individual ride, but in order to acknowledge all as a part of the celebration the company is encouraging Royal Enfield motorcycle owners to start their ride from a brand store/dealership or authorized service station or end at them.

Words: Raymond Raj

Suomy Apex Helmet

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The Suomy Apex helmet has been designed for maximum internal comfort, reliability and rider safety. Its aerodynamic shell has carefully placed channels to direct the air flow from the front to the back. These channels also reduce aerodynamic turbulence, thereby reducing the internal noise. The ventilation system has been designed in such a manner that the lid remains in place even at high speeds. The price range begins at Rs 15,000.

2. Shark RSI Carbon Helmet
The RSI is the second top-of-the-line lid from the French manufacturer and this one has all the features of the regular RSI, which include unique air intakes, excellent aerodynamic shape of the shell and a comfortable inner lining. The shell of this lid, however, is made from a combination of carbon and aramid, which provides superior strength and light weight. The prices start at Rs 25,000..		 3. Arai Chaser V
The new Chaser V from the leading motorcycle helmet manufacturer, Arai, is a continuation of the popular Chaser series. The shell of this new lid is made from super fibre laminate and has a wider aperture for improved vision. The inner lining and ventilation system have also been modified to provide better comfort. The prices range begins at Rs 25,800 and goes up to Rs 30,000 for replica versions.
4. The Superbike Redefined by Marc Cook
The Ducati 1098 and 1198 have been receiving good reviews and applause from the world media and Ducati enthusiasts. These bikes have done very well even on the sales charts and now, to commemorate the excellence of these two machines, David Bull Publication has published a book, written by Marc Cook, which explains the development, design, engineering and various aspects of these two machines in depth. The price is Rs 1,825 (excluding shipping).		 5. Nike and TomTom GPS watch
Nike, the famous sportswear producer, and TomTom, the well-known navigation device maker, have collaborated to bring you this unique GPS watch. This watch has a tap interface with only three buttons on the side. It shows the runner the time, distance, pace and calories burned. The GPS works with a sensor located in the shoe, which gives the runner accurate pace and distance data. This new watch is yet to appear in the stores.

Garware and Hyosung going strong

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Garware Motors and S&T Motors denies Hyosung buyout

A few weeks back, the rumour mill was buzzing with news about the Hero Group and Mahindra 2’Wheelers looking to buy out Korea-based S&T Motors Co Ltd., parent company of Hyosung, manufacturers of the Comet 250, GT650R and ST7 motorcycles. However, Garware Motors have sent us a press release wherein they have made it clear that there are no ongoing negotiations between S&T Motors and any Indian manufactuer, Hero and Mahindra included, on this matter. For those outside the loop, Garware Motors and Hyosung have an ongoing aggrement wherein the former is to exclusively assemble motorcycles under the Hyosung brand name and market them in India. The agreement still holds firm and Garware will continue selling the GT650R sportsbike and ST7 cruiser in India.

We hope they stick together and launch the 250-cc bike in India as well.

Words: Saeed Akhtar

TVS gets a new brand ambassador

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Cricketer Virat Kohli to be company’s new face

 

 

TVS Motor Company has signed cricketer Virat Kohli as the brand ambassador for their all new TVS Sport motorcycle. The cricketer will feature on all advertising and retail material related to TVS Sport. As per the official statement issued by H. S. Goindi, President Marketing, TVS Motor Company, “Virat Kohli is known for making distinctive style statements, whether on or off the field and represents the aspirations of many a young Indian. Virat is a perfect fit to the brand.”Especially with the ongoing World Cup fever running through the entire country’s veins, such an announcement would grab some additional eye-balls for the company.

Words: Gasha Aeri