Bike India Team

6 % of sales expected from global sales by 2012

Royal Enfield makes a mark globally

6 % of sales expected from global sales by 2012

In the last 5 years, Royal Enfield has made significant strides in the global market. From North America to Europe in the West and Japan to Australia in the East, today Royal Enfield has pride of place across the globe. By 2012, Royal Enfield’s export would contribute around 6 per cent to its annual sales and find its presence in more than 40 countries around the world. In 2010 Royal Enfield was ranked among the top 10 selling motorcycle brands in UK in the 125-500 cc category and after reviewing the available models at the Progressive International Motorcycle Show in New York in January 2011, Popular Mechanics has ranked the Royal Enfield Classic Chrome and Bullet 500 among its Top 10 picks from the show. It has also found a place in Celebrity talk show host Jay Leno’s garage

Chris Pfeiffer celebrates with burnout action

BMW Motorrad celebrated the production of its two millionth unit at the Berlin Spandau plant since its inception in 1969. The company has expanded its markets across 130 countries over the four decades. The Bavarian manufacturer celebrated the event with a special edition R1200GS, unveiled by the popular stunt rider Chris Pfeiffer and a stunt show on his BMW F 800 R. An enthusiastic Chris ended the event with a burnout spelling out ‘20000000’. BMW, with a daily production of up to 510 units, has gotten the Spandau plant very busy. The humble beginnings in 1969 recorded an annual production of 12,000. With fresh new models like the S1000 RR and the luxury tourer K1600 GT the figure has risen to 97,076 units in 2010.

Words: Aniruddha Mulgund