Pune-based motorcycle marque, Bajaj Auto Ltd, are all set to introduce an all-new 100-cc motorcycle to offer ‘excitement’ in the mass market segment.
Bajaj plan to launch the bike on the 7th of January 2013.It is unclear though whether this new offering will belong to the Discover or Boxer sub-brands.
Speaking to the media, Bajaj Auto President K Srinivas said, “It will be the most expensive 100-cc bike ever launched and will be the most advanced technologically.” Information regarding the price and technical specifications of this new 100-cc offering are under wraps as of now. Srinivas further said, “Customers in the segment have had to compromise with boring bikes and boring features for the sake of mileage for too long. Bajaj Auto want to offer exciting bikes with exciting features along with good mileage. Customers have started moving towards 125-cc bikes as they offer a lot more features. The new bike, however, will be a mass product.”
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