Wrangler launches Tough Gear Abrasion Resistant Denims

Calling all bikers. Wrangler have launched ‘Tough Gear’ – Abrasion Resistant Denims, in collaboration with Invista- the makers or Lycra. These denims are stylish and comfortable, yet exceptionally durable to protect the wearer against abrasions during their rough rides. The Tough Gear Denims are available in 2 options:

  • Tough Gear 2x powered by Tough Max, which are twice as strong as regular denims.
  • Tough Gear 4x powered by Codura which are four times as strong as regular denims.

These technically advanced denims fabric retains the comfort of cotton denims but with added abrasion resistance and toughness for your ride. The Tough Gear denims from Wrangler offer comfort, style and protection from abrasions to its wearers. The heritage of Wrangler goes back literally a hundred years to 1904 when its original manufacturers – the Blue Bell Company was founded. This high-fashion denim brand is available at exclusive stand alone stores, leading apparel stores and major department stores.

Wrangler Tough Gear

Assistant Editor at Bike India. Loves to ride. Rides for a living.

Follow me on Twitter: @anindasardar

Aninda Sardar – who has written posts on Bike India.

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