Escorts TRU-GUARD

Engine oils from ESCORTS

Escorts Limited, manufacturer of auto suspension products, has launched a range of engine oils for cars as well as motorcycles. Based on German additives, ‘ESCORTS TRU-GUARD’ is said to offer longer engine life, better fuel efficiency and lower emission levels. According to the press release the product resists oil thickening, prevents carbon-build-up in the engine and protects the engine from rust and corrosion thereby ensuring improved engine performance at low maintenance cost. Escorts Limited has also introduced a multi-purpose grease and telescopic front fork oil.

To encourage sales, the company has announced a special value-based introductory incentive scheme under which customers can participate in lucky draws and win fabulous prizes ranging from Honda UNICORN, Yamaha FRAZER, international trips, Sony LCDs, Philips Home Theatres…to even a Tata Nano car.  

The product is available across Escorts’ distribution network of over 700 dealerships and 1200 retail sales & service outlets. Available in one liter packs, ‘ESCORTS TRU-GUARD’ is priced at Rs.240 per litre, Rs.230 per litre and Rs.235 per litre for diesel engine oil, petrol car engine oil and motor cycle engine oil respectively.

 

‘Kill Me Fast’ Ducati

Kristian von Hornsleth’s Ducati collection sure to arrest attention

It is almost impossible to make these Italian beauties more alluring, but London-based conceptual artist, Kristian von Hornsleth, thought otherwise. So what inspired this Danish artist to paint Ducati 1098 and 1198 in a riot of colours? Hornsleth says that when he asked one of the salesmen if it was dangerous to ride a bike that’s capable of doing 0-100 km/h in less than four seconds, the salesman was quick to reply, “You don’t feel anything as you hit the wall at 320 km/h”. 

These special edition bikes come under Hornsleth’s ‘Kill Me Fast’ series and are priced at Rs 38 lakh in the UK. Since we can’t afford his piece of art, maybe if we save we might be able to get one of the posters!
Meanwhile, you may visit http://www.hornsleth.com/Hornsleth/Home/SHOP/POSTERS/2007/DUCATI-1/5-1-70.m to pick one up.

Words: Sarmad Kadiri

 

Enfield ‘Motorclothes’

Royal Enfield go the lifestyle way with their latest merchandise

The brand which has been personified by a rugged, tough, dust-loving and sweat-smelling Adonis so far is now headed for the manicured way. Wishing to make a niche in premium cruiser segment, Royal Enfield are taking the brand name to a new platform with their latest collection of merchandise. From just helmets, T-shirts and mugs, exhausts and visors, the company has now come up with designer jackets, boots, RE branded AGV helmets, saddle bags, office bags, rain gear and bandanas, etc, to make the brand name more of a style statement. Toeing the Harley line, Royal Enfield have plans to open special counters at all their major dealerships and give Enfield owners an all-new ownership experience. Besides, plans are afoot to introduce customised boots, gloves and other accessories too. Catering to the premium buyers, the prices have been kept likewise. Along with accessories, the company is also working towards introducing custom paint workshops for Royal Enfield bikes, thus making all Indian custom bikers’ dream come true.

Words: Gasha Aeri

 

Yamaha celebrates Golden Jubilee in fresh new colors

MotoGP grid at TT Assen will see Yamaha in Red and White themes

MotoGP paddock at TT Assen will see a splash of Red and White. Yamaha’s factory racing team will be celebrating fifty years in Moto GP with the YZR-M1 in Red and White Livery. The celebrations started earlier this week with an Expo with many of the iconic machines that have marked Yamaha’s presence in Moto GP history. The media was also treated with glimpses of the YZR-M1 in Red and White. The factory riders Ben Spies and Jorge Lorenzo were accompanied by the Yamaha Tech 3 riders Cal Crutchlow and Colin Edwards. Moto GP legends Phil Read and Cees Van Dongen also joined the celebrations.

 

Words: Aniruddha Mulgund

 

Yamaha celebrates Golden Jubilee in fresh new colors

MotoGP grid at TT Assen will see Yamaha in Red and White themes

MotoGP paddock at TT Assen will see a splash of Red and White. Yamaha’s factory racing team will be celebrating fifty years in Moto GP with the YZR-M1 in Red and White Livery. The celebrations started earlier this week with an Expo with many of the iconic machines that have marked Yamaha’s presence in Moto GP history. The media was also treated with glimpses of the YZR-M1 in Red and White. The factory riders Ben Spies and Jorge Lorenzo were accompanied by the Yamaha Tech 3 riders Cal Crutchlow and Colin Edwards. Moto GP legends Phil Read and Cees Van Dongen also joined the celebrations.

 

Words: Aniruddha Mulgund

 

Monsoon Scooter Rally

Gulf Oil to organise the 22nd edition of the annual event

Riding a scooter on hilly terrain at breakneck speed in the rain is something unheard of. Not many would risk it. But daredevils on two-wheelers have been doing exactly that for over 21 years and will continue the exercise on July 17 2011.

Around 35 motorsport freaks will ride over the backwoods of Navi Mumbai and challenge each other in Sportscraft’s 22nd Monsoon Scooter Rally, sponsored by Gulf Oil Corporation Limited. This annual event has become popular for riders of Mumbai, Pune, Nashik and its neighboring areas. Come the monsoon and all keep enquiring about the same.

The different classes for competition are Above 80cc up to 110cc – Two stroke; Above 110cc up to 160cc – Two stroke, and Up to 160 cc – Four stroke. Entry forms are available and accepted only at the Sportscraft’s office, Chitrakut, 3rd Floor, Siri Road, Chowpatty Bandstand, Mumbai 400 006. Tel. 022 – 23677631.

Monsoon Scooter Rally

Gulf Oil to organise the 22nd edition of the annual event

Riding a scooter on hilly terrain at breakneck speed in the rain is something unheard of. Not many would risk it. But daredevils on two-wheelers have been doing exactly that for over 21 years and will continue the exercise on July 17 2011.

Around 35 motorsport freaks will ride over the backwoods of Navi Mumbai and challenge each other in Sportscraft’s 22nd Monsoon Scooter Rally, sponsored by Gulf Oil Corporation Limited. This annual event has become popular for riders of Mumbai, Pune, Nashik and its neighboring areas. Come the monsoon and all keep enquiring about the same.

The different classes for competition are Above 80cc up to 110cc – Two stroke; Above 110cc up to 160cc – Two stroke, and Up to 160 cc – Four stroke. Entry forms are available and accepted only at the Sportscraft’s office, Chitrakut, 3rd Floor, Siri Road, Chowpatty Bandstand, Mumbai 400 006. Tel. 022 – 23677631.

Ducati Diavel launched in India

The Italian motorcycle maker has introduced its latest offering in the country

You look at it and you wonder how everytime you declare a bike to be Ducati’s finest work, they surprise you with a better one. They have done it again and how. Though the bike was unveiled by Ducati earlier, the firm officially launched the Diavel in the country today. Quite a sensation around the world already, the bike is available in India in three variants- base, Carbon and Carbon Red, priced at Rs 17.06, 22.06 and 22.43 lakh repectively (ex-showroom, Delhi). A muscle machine in its looks, Diavel has the agressiveness of a naked sportsbike and the comfortable riding posture of a tourer.

This beast of a bike is powered by a 1198.4cc, four-stroke, Ducati’s patented L-twin Testastretta engine which promises 162 PS power and 127.4 Nm torque. Diavel’s desmodromic powerplant is based on the 1198, with the only and most important revision being reduction of valve overlap from 41 to 11 degrees. The bike comes with a six-speed gearbox and it’s features list includes- ABS, traction control and riding modes (sport, touring and urban). Straight out of a craftsman’s workshop, the Diavel is one good looking sport tourer which is most likely to grab many eyeballs on the road. On the sidelines of the superbike launch, Ducati also inaugurated its fourth showroom in India at Lavelle road in Bangalore.

Words: Gasha Aeri

 

Himalayan Odyssey 2011

The ride to the highest motorable point of country begins next week.

 

The Himalayan Odyssey is now back in its eighth edition. Cutting through the morning calm at 6:30am, on 25th June, 75 bikers will start their journey from Delhi to Khardung-La (highest motorable point of country) and back traversing 2700 kilometers through a period of 16 days. The riders will ride through some of the most challenging stretches of motor-able roads covering regions like Manali, Keylong, Sarchu, Leh, Hunder, Debring, Kaza, and Narkanda before finally making their way back to Delhi.

Indian students take on Michelin’s green challenge

Michelin India felicitates Indian participants at the Michelin Challenge Bibendum

Michelin India felicitated the first Indian entrants to the Michelin Challenge Bibendum in Chennai today. The five day event held in Berlin earlier last month played host to 6000 automotive professionals, the general public and over a 1000 students. The event is the only global summit aimed at clean and green mobility. The global summit showcased more than 270 vehicles along with 75 exhibitors.

The student professor teams from BITS Pilani, NIT Trichy, Anna University, VIT Vellore and Delhi Technological University spoke about their experiences during the felicitation ceremony. The teams presented various technical papers on matters like reducing CO2 pollutants, plug in parallel hybrid etc. The RV college of Engineering Banglore with an eight members presented the indigenous dual fuel hybrid ‘Chimera’.

While congratulating the students, Mr. Nicolas Beaumont, Managing Director, Michelin India urged the young student to conceptualize ideas for alternative technologies.

Words: Aniruddha Mulgund