Bajaj to launch a bigger Boxer next month, followed by the new Pulsar
The Bajaj Pulsar has an enviable position in the history of Indian performance biking. However, over the last few years, its shine and allure has waned considerably thanks to the competition smartening up and launching an ever-improving range of premium bikes that delivered more bang for the buck. Bajaj has also tried to keep the Pulsar fresh with regular nips and tucks, but a full-scale revamp was what was sorely needed. And it’s here finally, thus confirming the report that BIKE India has previously carried. Come September and the completely new face of the Pulsar will be launched, according to Mr. Rajiv Bajaj, MD of Bajaj Auto Limited. While engine and powertrain specifications are still under wraps, it is clear that new model will heavily feature technology and know-how that Bajaj has gained from its association with KTM.
But before the revamped Pulsar hits the streets, Bajaj will be introducing the 150cc version of its hugely popular people carrier, the Boxer, next month. Also referred to as the ‘Bharat bike’, the new Boxer will be powered by a 150cc engine that has been specially tuned for use in rural areas. This includes a highly strengthened chassis and cycle parts that has been reinforced for carrying heavy loads typical of city users. The new bike is expected to be priced around the Rs. 40,000 bracket.
Bajaj Auto is targeting monthly numbers of 4.20 lakh bikes and three-wheelers by October, which translates into approximately five million units annually. At present, the company averages 3.7 lakh units a month, of which, the Discover accounts for 1.35 lakh and the Pulsar around 85,000 units.