New Honda Activa 4G Launched

Honda Activa_4G Web
Honda Motorcycle and Scooter India (HMSI) have introduced the new fourth generation Honda Activa 4G, that features a host of new upgrades to this iconic 110cc scooter. The new Honda Activa 4G comes with a more dynamic front end. The scooter also comes with a Mobile charging socket. [Read more…]

Royal Enfield display positive sales growth despite demonetisation

01-Side-Male-Classic-350-Redditch Blue Web

Sales of the Classic 350 have been boosted in January 2017 when compared to the same period last year, while other manufacturers’ figures have floundered

In January 2016, Royal Enfield sold 27,362 units of the Classic 350 motorcycle, making it the ninth highest seller in the market that month, behind the Splendor, HF Deluxe, Passion and Glamour from Hero, Honda’s CB Shine and Bajaj’s Pulsar, CT 100 and Avenger. Fast Forward to January 2017, with the economy still reeling from demonetisation, and the figures tell a different story. While Hero stills rules the roost with the Splendor and HF Deluxe, sales of all the aforementioned models have dropped drastically; all but the Classic 350, which saw 39,391 units leave showroom floors, making it the fifth highest seller in January 2017. This amazing 43.96 per cent growth in sales is due to the fact that Royal Enfield motorcycles are niche products rather than commuter bikes, bought mostly by customers in urban areas that were not as badly hit by demonetisation as the rural customers, who make up the bulk of the mass-segment 100- to 150-cc market.

Royal Enfield have also, for the first time, outsold TVS to become the fourth-highest-selling motorcycle manufacturer in the country. This again has been attributed to the fact that TVS rely mainly on commuter bikes to make the volumes, while Royal Enfield motorcycles are considered lifestyle products.

Benelli confirm four new models for 2017; TnT 15, 135, Tornado 302 incoming

Benelli 2017 launches web 1

In a recent press release DSK Benelli spoke about how they are growing from strength to strength, with an impressive 711 units sold in a demonitisation-hit Q3 2016. This release also confirmed that there are four new models in the DSK Benelli pipeline for the year 2017. [Read more…]

Honda Road Sign IQ Survey

Honda Hornet Web
Honda have conducted a nationwide survey to find that 78 per cent of the Indian two-wheeler riders do not recognise more than half the road signs. Honda have expanded the effort to educate people on road-safety in more than 250 cities during National Road safety week 2017. [Read more…]